Community Relations Coordinator

Senior Helpers of West Houston•Houston, TX

About The Position

Senior Helpers of West Houston is seeking a dynamic and relationship-driven Community Relations Coordinator to help us expand our impact in the community. This role is ideal for someone passionate about building meaningful connections, supporting seniors and their families, and growing a mission-driven business. The Community Relations Coordinator plays a key role in driving business growth by developing and nurturing referral partnerships, increasing brand awareness, and generating qualified client leads. This position focuses on community engagement, strategic networking, and relationship management across healthcare providers, senior living communities, and local organizations. This is a field-based and performance-driven role that requires strong interpersonal skills, initiative, and a genuine passion for serving others.

Requirements

Minimum 1–3 years of solid experience in home care, healthcare, senior living, or B2B community outreach/sales
Proven ability to build relationships and generate leads through networking and outreach
Strong communication, presentation, and interpersonal skills
Self-motivated, proactive, and results-driven with the ability to work independently
Excellent organizational skills and ability to manage multiple priorities
Experience using CRM systems and Microsoft Office tools
Bachelor’s degree preferred (or equivalent experience)

Nice To Haves

A people-person who thrives on building authentic relationships
Someone who understands that trust drives referrals in the senior care space
A self-starter who takes ownership and brings energy to the role
Passion for making a difference in the lives of seniors and their families

Responsibilities

Identify, develop, and maintain strong relationships with key referral sources including hospitals, home health agencies, hospice, rehab centers, assisted living communities, physicians, and senior-focused organizations
Serve as the primary point of contact for community partners and referral sources
Build and execute a weekly outreach plan to grow and nurture referral pipelines
Conduct regular in-person visits, meetings, and follow-ups with referral partners
Represent Senior Helpers at networking events, health fairs, community events, and professional meetings
Organize and participate in educational events, presentations, and “lunch & learns”
Strengthen Senior Helpers’ presence within the West Houston community
Collaborate with the marketing team to execute local campaigns and initiatives
Generate qualified client leads through relationship-building and outreach efforts
Conduct initial discovery conversations with prospective clients and families
Coordinate with the office team to ensure timely client assessments and service start
Support closing of service inquiries by building trust and providing solutions
Maintain accurate records of all outreach activities and contacts in CRM system
Track referral sources, conversion rates, and performance metrics
Contribute ideas for innovative marketing strategies and community outreach initiatives
Work closely with operations, scheduling, and care teams to ensure seamless client on boarding
Align outreach efforts with business goals, KPIs, and growth targets
Provide regular updates and reports on business development activities