Community Outreach Coordinator

Arbol Residences of Santa Rosa•Cedar Rapids, IA

About The Position

When you work at Cottage Grove Place, you have a front-row seat to the amazing life stories of the wisest people on earth. What’s more, you are part of an extraordinary company – one that’s investing in the future of senior living by investing in you. Don’t just do a job. Be part of an extraordinary life! Cottage Grove Place is recruiting for a hospitality focused Community Outreach Liaison to join our team! This position is responsible for working with the Administrator to successfully build occupancy thru sales and move ins. This position is also responsible for identifying, building, and maintaining key relationships with physicians, discharge planners, senior living providers, home health agencies and other healthcare providers. This position will manage all marketing outreach coordination for the Cottage Grove Place Health Center, Assisted Living, and Memory Care.

Requirements

Minimum of Associates degree in nursing, social work, or marketing.
Minimum of two (2) years’ experience in sales/admissions position within a skilled nursing or assisted living environment.
Must be solutions-driven problem solver with a working knowledge of health care insurance including Medicare and Long-Term Care insurance.
To achieve admissions goals, should be comfortable with marketing presentations and proven skills with community outreach programs.
Excellent oral, written and interpersonal skills. Good visual and hearing acuity required; good verbal communication skills required. Must present a professional manner and be able to deal with situations that may be stressful.
Must be familiar with and adhere to guidelines related to the Fair Housing Act (FHA) and the Americans with Disabilities Act (ADA) regulations in all aspects of the job including sales presentation and marketing materials.
Many roles in the community may require that we ask about your vaccination status. This could include MMR, chicken pox, hepatitis, flu and COVID-19 vaccine status. Please note that all employees are required to provide proof of COVID-19 vaccination, or apply for and receive an approved exemption, as a condition of employment.

Responsibilities

Assist with the planning and execution of Cottage Grove Place sales and occupancy levels in accordance with the marketing and sales plan.
Develop and maintain hospital relationships to ensure a smooth transition of care from the Home or Hospital to Cottage Grove Place.
Work as a secondary resource to the admissions department, in the absence of the admissions coordinates and can proficiently function in EMR and all admission duties.
Work with the prospective resident, family members, and key influencers (physician, attorney, trust officer, as appropriate) to facilitate a timely and beneficial commitment to the community. This includes frequent personal contact with e prospective resident, resident representative, and other appropriate influencers including but not limited to telephone calls, home and office visits, and tours and appropriate.
Responsible for marketing all areas of Cottage Grove Place and networking with local community groups, facilities, and businesses. Participates as needed in the development of annual market plans, competitive analysis, and planning of marketing events.
Responsible for tracking and trending hospital discharge, readmission, and post discharge data.
Keep updated about relevant, operational, competitive, and company information, to respond effectively to inquiries from contacts and convey community message.
Creates new and existing relationships with professional referral sources to include telephone contact, community tours, in-office visits at the professional’s office, etc. All contact with the professional referral sources is accurately documented.
Responsible for scheduling sufficient activity to generate the number of referrals leads.
Educates potential residents, family members, referral sources, and external payers regarding the effective and efficient utilization of program services and available resources.