Community Marketing Lead

Anthropic•San Francisco, CA

9h•Hybrid

About The Position

Anthropic is seeking a Community Marketing Lead to build and run a new storytelling function inside the community team. In this role, you will find the most compelling things people are building with Claude, tell those stories in whatever format fits them best, and build community around the builders. You will partner closely with Product Marketing, Comms, Policy, and the broader community team to make this work useful across the company. This role is how Anthropic shows what's possible with Claude. Not through product claims, but through proof. Teachers building grading systems, nurses building intake workflows, lawyers building contract review pipelines. This is happening every day in our community, and most of it goes unseen. You will build the function that leads activations and hackathons to surface it, produces it at a high level of craft, and turns it into a repeatable system. The ideal candidate combines community program management and strong creative direction with real production ability and an instinct for where the good stories are. We're looking for someone who can do the strategy, execution, and the production. You'll build the programmatic pipeline that sources customer stories, produce them yourself, and put them to work across internal and external channels. This is a hands-on role on a small team.

Requirements

Have 7+ years in creative direction, editorial, content strategy, or community marketing, with a track record of building programs from scratch
Have built content programs or editorial channels from the ground up, not just run existing ones
Have experience producing or scaling hackathon, competition, or user showcase programs
Hold yourself to publication-quality standards and treat narrative, visual identity, and editorial craft as strategic work
Are a strong writer and producer who wants to stay hands-on, not just set direction
Are self-directed and comfortable operating without a playbook
Understand how to earn trust in communities and believe the best marketing amplifies real people
Are comfortable with data and can connect editorial work to measurable outcomes
Can move between strategic creative direction and fast-turnaround production
Work well across functions and can make community insights useful to teams with very different mandates
Thrive in fast-moving environments where you're building the function as you run it
Are genuinely curious about what people build with AI tools
Bachelor’s degree or an equivalent combination of education, training, and/or experience
A field relevant to the role as demonstrated through coursework, training, or professional experience
Years of experience required will correlate with the internal job level requirements for the position

Responsibilities

Build and run a user-facing community storytelling function from scratch, including sourcing strategies, editorial standards, content strategy, production systems, and measurement
Define the creative direction and visual standard for "Built with Claude" as an owned content channel
Build and operationalize our virtual hackathon program as a key way to surface user projects
Source builders and their projects from across the community's programs, interview them, and produce spotlights and case studies end to end
Build and maintain a use case library that functions as a real project repository with working demos and linked repos, not a marketing page
Develop content strategies that drive user acquisition through proof of product value and expose existing users to new workflows
Partner with Product Marketing on launch narratives grounded in real community use cases
Support Comms and Policy with a validated library of proof points they can draw from on demand
Own the metrics framework that connects community storytelling to user-level outcomes
Build repeatable systems so a single community post can become a user story, a campaign asset, and a policy proof point