Community Manager

Frida•Miami, FL

20d•Hybrid

About The Position

Frida is seeking a Social Media Community Manager to help drive how our brand shows up across social platforms, creator communities, and parent culture at large. This role blends community engagement, cultural listening, and social storytelling. The ideal candidate is deeply fluent in internet culture, comfortable acting as a public voice for the brand, and skilled at developing relationships with fans who help expand Frida’s reach and relevance. This person is proactive, organized, and able to balance fast-moving trends with strategic long-term programs.

Requirements

Bachelor’s Degree.
3-4 years of experience in community management, social media, or related roles within a consumer brand.
Strong writing, communication, and platform fluency across all social media platforms.
Demonstrated ability to drive engagement and build scalable community programs.
Deep understanding of internet culture and content formats that resonate with parents.
Highly organized with excellent attention to detail, able to manage multiple programs at once.
Analytical mindset with the ability to interpret data and translate it into actionable recommendations.
Comfortable working in a fast-paced environment and adapting to shifting priorities.
Able to work independently and collaboratively across multiple levels of the organization.
Proactive, resourceful, and confident in managing both day-to-day interactions and longer-term strategies.

Responsibilities

Represent Frida across TikTok, Instagram, YouTube, Reddit, and emerging platforms by engaging daily through comments, replies, DMs, and community posts to build a consistent, culturally aware brand voice.
Monitor cultural conversations, trends, and parenting discourse to identify timely opportunities for Frida to join relevant moments.
Partner with Customer Service, Brand, Creative, Retail, and PR to align community communications with launches and campaigns.
Maintain platform-specific voice guidelines and response libraries in partnership with Creative.
Contribute learnings and recommendations that inform broader strategy and team planning.
Act as an early signal for issues, helping manage sensitive conversations and partnering with Customer Experience and PR when escalation is required.
Surface insights from community interactions and sentiment patterns that inform content planning, brand priorities, and cross-functional decisions.
Assist with product seeding, gifting, and UGC workflows, ensuring processes are organized, trackable, and tied to measurable outcomes.
Track community performance data to identify formats, channels, and voices that drive engagement, conversion, and long-term value.
Perform work directly related to business operations and exercise independent judgment and discretion.
Other projects as assigned.

Benefits

Robust health benefits including: Comprehensive medical, vision, and dental plans
Employer paid life insurance
Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
FSA & HSA
401k matching up to 4% with immediate vesting.
Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
Flexible paid pregnancy and parental leave.
Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
Dog friendly office - feel free to bring your best buddy with you to work!
Learning & development opportunities for professional and personal growth
Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
Exclusive employee product discounts.