Community Manager

Mckinney AgencyLos Angeles, CA
60d$60,000 - $70,000Hybrid

About The Position

A Community Manager is at the frontline of our client's social media success. A cultural miner and connector, they'll build an engaged online community through the creation of timely content and two-way communication with audiences and followers. This role supports the overall social media strategy to align audience interests with relevant content and generate engagement. This includes being up on the latest meme, TikTok trend or Discord server, as well as contributing to the development of regular reporting, applying findings to determine effectiveness of content to connect with the audience, and adjusting methods accordingly.

Requirements

  • 1-3 years of related experience moderating and managing online communities
  • 1-3 years managing and moderating online communities.
  • Fluency across major social platforms and their best practices.
  • Strong, concise writing with a range of brand voices.
  • Comfort with social analytics and turning data into next steps.
  • A proactive, collaborative mindset and calm under quick turns.

Responsibilities

  • Manage day-to-day of social handles (including but not excluding Facebook, Instagram, TikTok, YouTube, and Pinterest) to ensure social strategies are being executed, positively improve audience growth, and drive business growth
  • Monitor, assess, and respond to ongoing social media mentions, replies, and comments to cultivate brand love and shepherd potential and current customers appropriately
  • Work directly with the client to identify real-time opportunities and manage approvals
  • Develop and manage cross-channel social editorial calendar to cultivate an organic drumbeat of content, as well as identify opportunities to leverage paid media to increase reach and engagement
  • Collaborate with strategy, creative, and content creation teams to develop on-brief social creative that achieves objectives, engages an audience, and keeps our brands at the forefront of culture
  • Develop short-form, text-only content that embodies a brand's voice to build organic communities
  • Collaborate with creative, strategy, and account teams to concept and develop client-facing presentations and plans that deliver on desired goals
  • Track social analytics, and provide ongoing reporting that tells a clear story of where we've been and where we need to go next
  • Develop client-facing sentiment and competitive landscape on an ongoing basis
  • Help manage surprise and delight programs, including identifying potential recipients
  • Managing user generated content processes for brands including the discovery, outreach, and permission functions.
  • Keep a pulse on online trends, current events, and cultural opportunities relevant to the brand and proactively action on-brand trends
  • Lead exploration of emerging social platforms to identify new opportunities to develop creative ways to further engage with audiences and guide purchase intent
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