Community Manager, True Crime

Sinclair & Co. • Arlington, VA

299d • $75,000 - $85,000

About The Position

Sinclair prides itself on being first-on-the-scene whenever there is breaking news in our local markets, and through our relentless follow-up we have played an invaluable role in solving some of the most talked about criminal cases of the last half century. With nearly 30 years of archival content, and more offenses happening every day, in 2024 we created a new digital destination to unite armchair detectives across the country as we dive deeper into the world of True Crime. After only six months Criminally Obsessed became Sinclair's second largest social account, and we continue to grow every day. As Manager of Audience Engagement and Publishing Operations (Community Management) it will be your job to act as the eyes and ears of our accounts, keeping a finger on the pulse of online conversation, and also serve as the voice of our brands to lead thoughtful interactions with our followers across all platforms. To be successful in this role you must be passionate about True Crime content, be well-versed in the language of the internet, hyperaware of social trends, and possess the ability to translate audience data into actionable next steps.

Requirements

• Minimum 5-7 years of experience in social media management, preferably at a publisher or network.
• Deep understanding of social media platforms, their algorithms, and audience-building strategies.
• Strong analytical skills with the ability to turn data into actionable steps.
• Ability to manage multiple projects simultaneously and work in a fast-paced environment.
• Proficiency with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.
• Experience creating original social content, with examples to share, is a plus!

Responsibilities

• Schedule and distribute content across all social media handles, ensuring that posts follow platform best-practices, are published in a timely manner, and copy is written in a voice familiar to our fans.
• Coordinate social collaborations and content amplification with Sinclair's vast network of local stations and external partners when relevant.
• Serve as the primary online voice for our brands, adapting your copy style to reflect the personality of each account while staying consistent with brand messaging.
• Amplify our reach through always-on Community Management that fosters meaningful conversation with our audience including responding to comments, moderating discussions, and encouraging dialogue among our followers to deepen their connection with the brand.
• Prepare and distribute regular social media performance reports, providing insights into reach, engagement, growth, and audience behavior.
• Analyze performance data to identify trends and opportunities for improvement in our content output, ensuring our content remains fresh and effective.

Benefits

• Participation in a retirement plan
• Life and disability insurance
• Health, dental and vision plans
• Flexible spending accounts
• Sick leave
• Vacation time
• Personal time
• Parental leave
• Employee stock purchase plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers