Community Life Director

Cohere Life•Corpus Christi, TX

1d•$100,000 - $110,000

About The Position

The Community Life Director (CLD) (similar to Community Lifestyle Director) at Whitecap is responsible for bringing the community’s vision to life through the creation of meaningful experiences, authentic connections, and a dynamic, engagement-driven environment. This role exists at the intersection of community building, hospitality, and developer-driven marketing, ensuring that Whitecap is not only a place to live, but a place to experience. In alignment with Cohere’s mission, the CLD will create and promote the community vision throughout the master-planned community development lifecycle, establishing systems and frameworks that support prospect and resident engagement, lifestyle programming, and community operations. The CLD will embody and demonstrate the core values of Trust, Reciprocity, Spirit, and Legacy, while striving to exceed expectations for residents, guests, and developer partners. As a servant leader, storyteller, and brand ambassador, CLD will translate Whitecap’s identity into a living, breathing experience. This includes designing and executing a robust calendar of events and programs that foster belonging among residents while supporting the developer’s marketing strategy by creating memorable, immersive experiences for prospective buyers and visitors. The CLD’s most important role is to weave the social fabric of the community, bringing residents, neighbors, stakeholders, and visitors together to create authentic, collective experiences that define Whitecap’s culture and long-term legacy. About Whitecap Located on North Padre Island, Whitecap is the first and only master-planned community in Corpus Christi. Conveniently located within a reasonable commute from Dallas-Fort Worth, Houston, Austin, San Antonio, the Rio Grande Valley and Monterrey, this bay-to-gulf coastal destination is planned for a variety of homes, mixed-use facilities, and engaging amenities. It has been artfully designed to protect the natural treasures of the region, providing residents with a tranquil island respite. Whitecap is that special place where treasured memories are created with family and friends. Whitecap represents a new model for coastal community living—where thoughtful design, outdoor energy, and curated experiences converge. Developed by Ashlar, Whitecap is envisioned as both a place to live and a place to gather—an environment defined by connection, activity, and a strong sense of identity. The Community Life Director plays a foundational role in shaping that identity—ensuring that from the earliest days, Whitecap is experienced not just as a development, but as a vibrant and connected community.

Requirements

Minimum of 5–7 years of experience in community engagement, event planning, hospitality, or related fields required
7-10 years of leadership and supervisory experience (e.g., supervising staff or volunteers) required
Proven ability to plan, execute, and evaluate high-quality events and programs from concept through completion
Experience managing budgets, vendors, and contracts
Strong interpersonal, communication, and public speaking skills
Experience working with volunteers, committees, or community groups preferred
Ability to think strategically while executing tactically in a hands-on role
Ability to provide one’s own transportation; must have a current driver’s license and acceptable driving record

Nice To Haves

Experience supporting marketing-driven or brand-aligned programming preferred
Background in master-planned communities, resort environments, lifestyle brands, or mixed-use developments is highly desirable

Responsibilities

Lead the planning and execution of a comprehensive Community Management program that supports both resident engagement and developer marketing objectives
Work collaboratively with Ashlar Development and marketing teams to ensure all programming reflects and reinforces the Whitecap brand and enhances the visitor experience
Serve as a visible, community-facing leader who fosters connection, participation, and a strong sense of belonging
Develop and implement innovative community-building initiatives designed to establish Whitecap as a vibrant, destination-oriented community
Cultivate partnerships with local businesses, creatives, wellness providers, and cultural organizations to enhance programming and extend community reach
Build and support resident clubs, committees, and volunteer programs that encourage co-creation and long-term engagement
Oversee vendor relationships, contracts, permitting, and compliance for all events and programs
Develop and manage an annual programming plan and operating budget aligned with strategic goals and community needs
Analyze participation data, resident feedback, and community trends to continuously refine programming and improve outcomes
Serve as a key point of contact for community engagement, acting as both a resource and connector for residents and stakeholders
Collaborate with internal teams and leadership to ensure alignment between programming, operations, and long-term community strategy
Attend and support community events during evenings and weekends as required