Hospice Community Liaison

Capital Hospice & Palliative Care • Forest Park, IL

2d

About The Position

Responsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers. Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives. Assures that staff understand and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials. Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers. Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections. Employs marketing and promotional initiatives to achieve budgetary volume projections. Establishes and maintains positive working relationships with current and potential referral and payer sources. Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters. Recruits, selects, orients, and directly manages members of the marketing team. Builds and monitors community, customer, payer and patient perceptions of Capital Hospice and Palliative Care LLC as a high quality provider of services. Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives. Assures that staff understand and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials. Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers. Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations. Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections. Employs marketing and promotional initiatives to achieve budgetary volume projections. Establishes and maintains positive working relationships with current and potential referral and payer sources. Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters. Recruits, selects, orients, and directly manages members of the marketing team. Builds and monitors community, customer, payer and patient perceptions of Capital Hospice and Palliative Care LLC as a high quality provider of services.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• At least three (3) years' experience in health care marketing management preferably in hospice care operations
• Demonstrated ability to supervise and direct professional and administrative personnel
• Ability to market aggressively and deal tactfully with customers and the community
• Knowledge of corporate business management
• Demonstrates good communications skills, negotiation skills, and public relations skills
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities

Nice To Haves

• Master's Degree preferred

Responsibilities

• Managing all aspects of organization marketing
• Managing the members of the marketing team
• Establishing and maintaining positive relationships with customers and referral sources
• Responding to customer requests and concerns
• Negotiating service contracts with managed care organizations, government agencies, and other payers
• Directing all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives
• Assuring that staff understand and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials
• Ensuring maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers
• Assisting the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department
• Monitoring allocation of resources according to budgetary limitations
• Continuously conducting market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections
• Employing marketing and promotional initiatives to achieve budgetary volume projections
• Establishing and maintaining positive working relationships with current and potential referral and payer sources
• Negotiating service pricing with insurance Case Managers and other payers within established financial and credit parameters
• Recruiting, selecting, orienting, and directly managing members of the marketing team
• Building and monitoring community, customer, payer and patient perceptions of Capital Hospice and Palliative Care LLC as a high quality provider of services

What This Job Offers

• Job Type: Full-time
• Career Level: Manager