Community Liaison/Senior Home Care Marketer

HomeWell Care Services FL129•The Villages, FL

20h

About The Position

HomeWell Care Services of Lake County & The Villages is currently seeking a highly motivated and self-driven driven Community Liaison/Senior Care Marketer to help us to as we continue to grow and expand our business. HomeWell Care Services, a non-medical, nationally recognized home care agency, provides personal care for seniors so that they may remain in the comfort of their own homes. Our staff is committed to delivering high quality care with compassion and respect. Each interaction enhances the lives of our seniors in their home. The ideal candidate will be a self-starter with a proven track record of generating new business in the home care, healthcare or senior care market.

Requirements

Exceptional interpersonal and customer service skills, with the ability to build strong professional relationships.
Proven sales and negotiation skills, with a track record of achieving or exceeding goals.
Strong analytical and problem-solving abilities.
Excellent follow-up, planning, and organizational skills.
Professional demeanor and appearance, with the ability to present a positive and credible business image.
Proficient in Microsoft Office Suite and CRM systems or related software.
A reliable means of transportation with current insurance and a valid driver’s license.
Passionate about helping seniors live with dignity.

Responsibilities

Referral Generation & Relationship Building: Promote agency services to generate referrals and create a recognized presence in the community.
Build and maintain long-term relationships with referral sources, including hospitals, skilled nursing facilities, rehabilitation centers, home health and hospice agencies, senior centers, and other community organizations.
Identify, research, and pre-qualify prospective referral sources to target high-value accounts.
Conduct a minimum of 8 face-to-face visits daily with referral sources, ensuring value is demonstrated at each meeting.
Follow up with referral sources promptly after visits, completing agreed-upon actions within the specified timeframes.
Community Engagement: Represent the agency at senior-focused networking events, community activities, and professional organization meetings to increase visibility and strengthen referral relationships.
Act as a knowledgeable resource for referral sources, showcasing the agency’s expertise in home care and related services.
Planning & Reporting: Pre-plan weekly sales routes and activities to maximize efficiency and cost-effectiveness; set specific goals for each sales call and prepare supporting materials as needed.
Submit weekly sales reports to the Administrator, detailing completed activities, new referrals, and progress toward sales goals.
Meet monthly, quarterly and/or annual sales goals and quotas.
Attend weekly sales meetings to: Review the prior week’s performance and challenges. Discuss new referrals and business opportunities. Plan upcoming goals and review the agency’s progress toward key benchmarks.
Administrative Responsibilities: Maintain accurate and up-to-date documentation of all sales activities in the agency’s CRM system.
Ensure contact information for all referral sources is current and properly recorded.
Monitor and adhere to the sales budget, ensuring all expenditures align with the agency’s financial goals.
Remain knowledgeable of agency services, programs, features, and industry trends, as well as competitor offerings.
Additional Responsibilities: Participate in the development and execution of marketing strategies as needed.
Perform other related duties as assigned by leadership.