Community Lead, Bentonville

Rapha • Bentonville, AR

98d

About The Position

As a Community Lead at Rapha, you are the driving force behind fostering a vibrant local cycling community through exceptional ride programming, events, and social media engagement. The local leader for the Rapha Cycling Club (RCC) and an advocate for local cycling culture, you will be the go-to person for RCC members and prospective members alike. You'll manage and execute a calendar of local rides and events around the local Clubhouse, coordinate with ride leaders, and collaborate with ambassadors to deliver best-in-class cycling experiences. Alongside community-building efforts, you'll oversee local social media channels, creating content that inspires engagement and enhances Rapha's brand presence. As part of the Clubhouse team, you will also support retail operations, delivering legendary customer experiences while seamlessly integrating community initiatives into the retail environment.

Responsibilities

• Program the Clubhouse ride schedule in line with company framework
• Identify areas of opportunity & react to future community needs with creative & bespoke rides to your hyperlocal metro & community
• Adhere to RCC Regulations & code of conduct
• Manage & support all Ride Leaders within local chapter including onboarding, training & offboarding to deliver rides to brand standard
• Act as a liaison between for RCC Members, Ride Leaders & community ensuring collaboration
• Strategically connect with, seek & pipeline Ride Leaders to represent the brand
• Host rides as a ride leader, and ride with all levels & audiences of your community & chapter
• Propose new ride ideas to deepen loyalty & engage community for your local chapter
• Take care of all bike hire needs for our RCC members, inclusive of bike maintenance & basic compliance
• Actively seek to drive RCC membership through open rides, and proactively monitoring lapsed or soon to be lapsed RCC Members
• Organise Local Events & Activations to deepen brand loyalty, engage community to increase footfall & revenue for Clubhouse
• Identify hyperlocal community & metro needs, ideate & react to these with creative & bespoke Events & Activations within the clubhouse and OOH within Metro to deepen brand engagement
• Plan & execute Tier 2 events within your Clubhouse e.g. FAR, Festive 500
• Where required, support with Tier 1 activations e.g. Summit
• Partner with Clubhouse team to integrate community and community activations within the retail environment
• Support the Cafe team to ensure brand standards & engagement is fulfilled through our Food & Beverage offering
• Create & edit engaging, inspiring content for Clubhouse Social Media Channels in line with brand social media guidelines that drives engagement & participation in rides & Clubhouse events
• Leverage Social channels to increase awareness of RCC and Clubhouse to drive KPI's
• Execute campaigns to grow UGC & followers
• Monitor results of social media; engagement, impression, likes, most popular content & use this to further improve the channels
• Have an awareness of local competitors and their community engagement tactics
• Network regularly to seek new partnerships, collaborations & to expand your network within the world of cycling
• Identify potential brand aligned Partnerships within the metro
• Engage with local influencers & ambassadors to enhance brand and deliver best in class cycling experiences
• Create, own & execute a yearly community calendar in line with business needs & local calendar looking 8-12 months ahead
• Use company tools e.g. EASOL to monitor sign ups & conversion
• Analysis of your metro, audience & community base using Power Bi Reports to make sound strategic decisions
• Analysis of your Clubhouses social media performance and reacting to improve based on data
• Provide your GM, Regional Community Manager or Regional Manager with community trade & lessons learned reports, reporting on Community KPI's on a weekly [or as required] basis
• Analyse & react to feedback from NPS scores to improve the experience for your community & metro following attendance at a Rapha ride, activation or event
• Manage back end of booking platforms and software to maximise data collection & clean data for future analysis

What This Job Offers

• Career Level: Entry Level
• Industry: Miscellaneous Manufacturing
• Number of Employees: 251-500 employees