Community Engagement Director

Phoenix Senior Living • Beaufort, SC

101d

About The Position

The Retreat at Ladys Island is seeking a Community Engagement Director to join their team! The Community Engagement Director reports to the Executive Director. This role is responsible for hands-on sales execution at the community level through generating new sales leads, converting leads to move-ins, implementing Phoenix sales systems, and developing external business relationships to generate referrals.

Requirements

• College degree preferred.
• 3-5 years experience in sales and marketing, preferably in senior housing.
• Previous experience working with the elderly and/or disabled in a paid or volunteer position is highly desirable.
• Computer proficiency with working knowledge of Windows, Power Point, Excel software.
• Ability to be flexible and work in an environment that promotes teamwork and collaboration.
• Excellent communication skills, both verbal and written.
• Ability to relate in a positive and professional way to a diverse resident and employee population.
• Ability to maintain a high level of confidentiality regarding residents, employees, staff, and the community.
• Demonstrated ability to set priorities and complete assignments in a timely manner while managing multiple duties and responsibilities.
• Demonstrated ability to be innovative and creative with patience, high energy, and resourcefulness in problem solving.

Responsibilities

• Accounting Codes and submits community sales department invoices for processing and payment.
• Understands and manages the department budget to include labor and other expenses and its impact on the community's bottom line.
• Provides detailed and accurate weekly and monthly sales and marketing productivity reports, including analysis, to the community Executive Director and/or Phoenix senior operations team.
• Manages sales and marketing data, audits, training, analysis, and implementation.
• Maintains a thorough working proficiency of Customer Relationship Management (CRM) lead tracking database and keeps all contact records current.
• Ensures inquiry forms are always available at the front desk.
• Ensures qualified leads are entered into the CRM database.
• Completes Marketing Action Plan when required on a timely basis each month.
• Conducts bi-annual competitive market research and provides the regional sales team with all necessary data for accurate ranking and analysis of designated competitors.
• Understands competitive opportunities & threats and presents strategic alternatives to the Executive Director and Regional Sales Team.
• Presents the company in a positive and professional manner.
• Meets monthly with sales team to review sales and marketing activity, quality assurance, and other key marketing issues.
• Assists in completion, production, and roll-out of Standard Operation Procedures.
• Strives to educate the community about Phoenix's unique approach to senior living services.
• Recognizes opportunities to market Phoenix Senior Living communities and acts upon them as appropriate.
• Works in partnership with corporate Marketing Support to ensure new lead generating activity has appropriate marketing support.
• Provides customer service by responding to corporate inquiries and appropriately communicating to the community/Regional Operations Team.
• Positively influences and impacts sales activities for the community.
• Assures that occupancy and sales productivity goals are consistently met.
• Conducts tours with prospective residents and their families.
• Personally closes new sales in the community.
• Implements, monitors, and promotes resident referral programs to generate new referrals.
• Conducts professional outreach for lead generation purposes.
• Maximizes occupancy and revenue opportunities for the community.

What This Job Offers

• Industry: Nursing and Residential Care Facilities
• Education Level: Bachelor's degree