Community Engagement Director

Phoenix Senior Living-posted 9 months ago
Full-time • Mid Level
Marietta, GA
Nursing and Residential Care Facilities
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The Phoenix at Johnson Ferry is seeking a Community Engagement Director to join their team! The Community Engagement Director reports to the Executive Director. This role is focused on hands-on sales execution at the community level, generating new sales leads, converting leads to move-ins, implementing Phoenix sales systems, and developing external business relationships to generate referrals.

  • Codes and submits community sales department invoices for processing and payment.
  • Understands and manages the department budget to include labor and other expenses and its impact on the community's bottom line.
  • Provides detailed and accurate weekly and monthly sales and marketing productivity reports, including analysis, to the community Executive Director and/or Phoenix senior operations team.
  • Manages sales and marketing data, audits, training, analysis, and implementation.
  • Maintains a thorough working proficiency of Customer Relationship Management (CRM) lead tracking database and keeps all contact records current.
  • Ensures inquiry forms are always available at the front desk.
  • Ensures qualified leads are entered into the CRM database.
  • Completes Marketing Action Plan when required on a timely basis each month.
  • Conducts bi-annual competitive market research and provides the regional sales team with all necessary data for accurate ranking and analysis of competitors.
  • Understands competitive opportunities & threats and presents strategic alternatives to the Executive Director and Regional Sales Team.
  • Presents the company in a positive and professional manner.
  • Meets monthly with sales team to review sales and marketing activity, quality assurance, and other key marketing issues.
  • Assists in completion, production, and roll-out of Standard Operation Procedures.
  • Strives to educate the community about Phoenix's unique approach to senior living services.
  • Recognizes opportunities to market Phoenix Senior Living communities and acts upon them.
  • Works in partnership with corporate Marketing Support to ensure new lead generating activity has appropriate marketing support.
  • Provides customer service by responding to corporate inquiries and communicating appropriately to the community/Regional Operations Team.
  • Positively influences and impacts sales activities for the community.
  • Assures that occupancy and sales productivity goals are consistently met.
  • Conducts tours with prospective residents and their families.
  • Personally closes new sales in the community.
  • Implements, monitors, and promotes resident referral programs to generate new referrals.
  • Conducts professional outreach for lead generation purposes.
  • Maximizes occupancy and revenue opportunities for the community.
  • College degree preferred.
  • 3-5 years experience in sales and marketing, preferably in senior housing.
  • Previous experience working with the elderly and/or disabled in a paid or volunteer position is highly desirable.
  • Computer proficiency with working knowledge of Windows, Power Point, Excel software.
  • Excellent communication skills, both verbal and written.
  • Ability to relate in a positive and professional way to a diverse resident and employee population.
  • Ability to maintain a high level of confidentiality regarding residents, employees, staff, and the community.
  • Demonstrated ability to set priorities and complete assignments in a timely manner while managing multiple duties and responsibilities.
  • Demonstrated ability to be innovative and creative with patience, high energy, and resourcefulness in problem solving.
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