Community & Digital Marketing Coordinator for Dog Daycare

Propelled Brands Franchising, LLC•Westminster, CO

33d

About The Position

The Community & Digital Marketing Coordinator (Camp Scout) is a key member of the Camp Bow Wow team, reporting to the Camp Manager, with additional opportunities to partner with the Corporate Camp Bow Wow Local Marketing team. This role is responsible for the tactical execution of local marketing initiatives that drive qualified leads, increase Camper interviews, and support customer retention, while embodying Camp Bow Wow’s mission of “Making Happy Campers.” This position blends community engagement, event marketing, partnership development, and digital marketing execution with on-site customer experience support. The Coordinator plays a critical role in representing the Camp Bow Wow brand both inside Camp and throughout the local community, ensuring consistent brand standards, measurable lead generation, and an exceptional customer experience at every touchpoint.

Requirements

1–2 years of experience in marketing, community engagement, sales, or customer experience (local or service-based marketing preferred).
Experience managing social media platforms and executing local digital marketing initiatives.
Must love dogs and be comfortable working hands-on in a dog daycare environment.
Excellent written, verbal, and interpersonal communication skills.
Strong organizational skills with the ability to manage multiple priorities and deadlines.
Detail-oriented with a commitment to brand consistency and high-quality execution.
Proactive, resourceful, and solutions-oriented mindset.
Ability to work collaboratively in a fast-paced, team-driven environment.
Flexible availability, including occasional evenings and weekends for community events.
Must be at least 18 years of age and authorized to work in the United States.

Nice To Haves

Experience with lead tracking, CRM tools, or customer follow-up systems preferred.
Familiarity with content creation tools (e.g., Canva) and basic website or local SEO concepts a plus.

Responsibilities

Serve as a visible and approachable representative of the Camp Bow Wow brand within the local community.
Identify, establish, and maintain partnerships with local businesses, veterinarians, shelters, dog parks, and nonprofit organizations.
Develop and execute referral programs, co-branded promotions, sponsorships, and joint events to drive qualified leads.
Conduct proactive outreach, including networking, cold calls, and drop-ins.
Research, coordinate, and represent Camp Bow Wow at local events, expos, and community gatherings.
Track and evaluate event and partnership performance, including lead generation and conversion outcomes.
Develop, manage, and maintain local social media content calendars across relevant platforms.
Create and publish engaging, on-brand social content, including graphics, short-form videos, stories, and promotions.
Monitor and respond to messages, comments, and customer reviews across digital and feedback platforms.
Execute email marketing campaigns to support promotions, events, retention, and customer education.
Update and maintain local website content; support local SEO and Google business profile optimization.
Create marketing materials using company-approved platforms and tools, ensuring brand consistency.
Manage local marketing vendors, advertising opportunities, and budgets as assigned.
Own the local lead intake and follow-up process, ensuring timely and personalized outreach via phone, email, and text.
Educate prospective customers on Camp services and sell First Day Packages.
Schedule and manage Camper interviews and tours.
Meet or exceed sales and lead conversion goals.
Monitor customer and enrichment feedback, working with management to identify trends and implement improvements.
Communicate promotions and upcoming events to Camp employees to ensure alignment and execution.
Provide exceptional customer service at the Front Desk as needed (typically 1–2 shifts per week).
Address minor customer concerns and escalate issues appropriately.
Participate in staff meetings and support a positive, team-oriented Camp culture.
Support Camp operations as needed, including dog care, enrichment activities, and maintaining a safe, clean environment.

Benefits

Bring your dog to work with you!
Eligibility to participate in medical, dental, vision, and other voluntary benefits plans through Propelled Brands on the 1st of the month following your start date
Eligibility to participate in Company’s 401(K) plan through Fidelity & Propelled Brands Inc.
Vacation Time Accrual
Year 1-4: Up to 120 hours accrued bi-weekly
Years 5-9: Up to 160 hours accrued bi-weekly
Years 10-14: Up to 200 hours accrued bi-weekly
Years 15+: Up to 240 hours accrued bi-weekly
Sick Time allowance as required by federal, state, or other company policy
Company Recognized Paid Holidays
Employee discount at Camp Bow Wow