The role of a Business Development Rep II (aka Community Business Development Rep) emphasizes close collaboration with the Business Development Manager and other Sales Leaders. This position engages with centers of influence to obtain referrals and contributes to membership growth through the development of local area and community-based marketing. The role involves strategic networking in a defined territory and requires some local travel for events. Additionally, the responsibilities of Business Development Rep include implementing top-down initiatives, planning and executing community events, and working closely with the sales team to track lead conversion and ROI for activities. The performance of Community Business Development Rep is measured based on lead and sales goals, adherence to operational processes, and successful collaboration with the sales team.