Communications Strategist (Hybrid Work Schedule)

Virginia Information Technologies Agency•Richmond, VA

1d•Hybrid

About The Position

The communications strategist writes and edits content targeting employers, members and retirees across VRS platforms including digital and print newsletters, the website, social media, video and campaigns. This role also serves as the lead reporter and editor for Member News (quarterly) and Retiree News (semiannual). The communications strategist supports agency initiatives, legislative mandates and ongoing communication needs by translating policies, statutory requirements and benefit information into clear, accessible messaging tailored to VRS audiences.

Requirements

Bachelor's degree in mass communications, public relations, journalism or closely related field, required; an equivalent combination of education and experience may also be considered.
Four years of demonstrated communications experience; including experience in digital communications.
Experience writing video scripts, executing email campaigns, writing and producing newsletters and managing social media.
Demonstrated experience writing, editing and proofreading, conforming to Associated Press Style.
Proficiency with MS Office software, large databases, desktop publishing technology, email software and analytical tools.
Ability to travel in-state; must possess a valid Driver’s license in good standing.
Knowledge of Adobe Creative Suite, or other similar program, to produce digital and print content.

Nice To Haves

Experience with Office 365 and SharePoint Online, preferred.

Responsibilities

Works with communications team to identify strategic messaging goals and ensure adherence to style and brand guidelines.
Provides strategic and digital communications guidance to internal departments.
Analyzes complex topics, such as statutory requirements, policies and procedure directives, and translates them into clear written and visual content for VRS audiences.
Develops communication strategies and supporting tactics for multiple platforms.
Writes, edits and proofreads content, following Associated Press Style, as well as agency style and standards.
Conducts research, sets measurement goals, evaluates outcomes and interprets analytics.
Manages production schedules and serves as editor for Member News (quarterly) and Retiree News (semiannual).
Develops expertise in the VRS benefits system to ensure accuracy in all communications.
Coordinates creative briefs and provides art direction for graphic designers.
Proactively builds strategic relationships with subject matter experts and agency leadership; serves as contact for outside contractors and vendors.
Oversees content review processes, ensuring timely and accurate approvals.
Monitors trends across retirement systems and relevant industry publications.
Performs other duties as assigned.