Communications Specialist - College of Architecture and Environmental Design
About The Position
Reporting directly to the Dean of the College, the Communication Specialist is responsible for initiatives for college-wide communications to deliver timely information, provide services and build relationships with key audiences. The Communications Specialist will develop, implement and maintain a strategic communications plan for the College of Architecture & Environmental Design. This position also has a dotted reporting line into Cal Poly’s central University Communications and Marketing (UCM) division, working in partnership with the UCM team to ensure strategic communications and marketing plans are aligned with the university’s goals. With approximately 2,000 students and 145 faculty and staff, Cal Poly's College of Architecture and Environmental Design (CAED) offers eight degree programs in five closely related departments: Architectural Engineering, Architecture, City and Regional Planning, Construction Management, and Landscape Architecture. For decades the CAED's nationally ranked, accredited programs and over 16,000 alumni have been a positive influence on forces that shape the planning, design and construction worlds. The common educational goal shared by all academic programs within the CAED is excellence in preparing tomorrow's built environment leaders. The CAED's programs are distinguished by their selective admissions, active incorporation of hands-on-learning experiences and their close instructional relationship to professions and industries, as well as public agencies and community constituents.
Requirements
- Working knowledge of and ability to apply standard theories, principles, practices, and techniques related to marketing communications, public affairs, media relations, and branding to develop and implement campaigns and initiatives aligned with university goals.
- Demonstrated skill in developing strategic communications, targeted messaging, and marketing campaigns across multiple channels, including press releases, newsletters, websites, social media, and internal communications.
- Working knowledge of marketing and research techniques and methods, including the ability to conduct and coordinate market research — such as surveys, focus groups, and interviews — to identify communication needs and target audiences.
- Thorough knowledge of web communication techniques, best practices, and platforms, with the ability to maintain and update university websites ensuring content accuracy, relevance, and compliance with brand guidelines.
- Demonstrated ability in story development, journalistic writing, and advanced editorial skills, including knowledge of interview techniques, AP Style, English grammar, spelling, and punctuation, to produce clear and compelling content for web and print publication.
- Equivalent to a bachelor’s degree in a related field and two years of relevant experience.
- Additional relevant experience which demonstrates acquired and successfully applied knowledge and abilities shown below may be substituted for the required education on a year-for-year basis.
- An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
Responsibilities
- Develop, implement and maintain a strategic communications plan
- College-wide communications to deliver timely information, provide services and build relationships with key audiences
- Working in partnership with the UCM team to ensure strategic communications and marketing plans are aligned with the university’s goals
Benefits
- health, dental and vision insurance
- retirement participation in the Public Employees' Retirement System
- educational benefits for eligible employees
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
