Communications Specialist

Atlas Van Lines•Evansville, IN

About The Position

Atlas Van Lines is comprised of a family of companies that deliver transportation and related services globally through a network of quality agents and select service partners. Atlas is distinguished by agent ownership and a shared commitment to help people go new places more easily and more securely. Through a continuing emphasis on service excellence, the company has achieved extraordinary growth. Every day we help you go new places®, with expertise in moving and logistics, bringing the world within reach. Atlas is seeking a creative and enthusiastic Communications Specialist! The Communications Specialist is responsible for various projects related to the marketing and communications efforts of Atlas Van Lines and subsidiary companies. This role is responsible for marketing-related projects as assigned, communications, acting as a conduit of information between Atlas and its marketing partners, assisting in development of news stories and press releases, and the development of various sales and brand development programs.

Requirements

Bachelor’s degree in Marketing, Communications, or related field is required.
2-4 years of experience in developing and executing marketing programs, including traditional and digital strategies, design and visual communication, event coordination, and brand management, with a proven track record in driving brand growth and sales, or equivalent combination of both education and experience are required.
Proficiency in marketing software, web analytics tools, and design programs. Experience with SEO, SEM, and social media marketing platforms.
Strong organizational and project management skills, with the ability to coordinate multiple tasks and meet deadlines.
Proven capability to measure and analyze the success of marketing campaigns and adjust strategies based on performance metrics.

Nice To Haves

Master’s degree in Marketing, Communications is preferred.
Familiarity with Power Point, Excel, Canva, Adobe and HubSpot is a plus.

Responsibilities

Develop and implement marketing programs to enhance the Atlas brand, while evaluating the effectiveness of various marketing campaigns to drive profitable sales, foster brand growth, and increase customer loyalty across multiple business areas.
Leverage both traditional and digital marketing strategies to optimize web properties for SEO and manage SEM/paid search campaigns on social media platforms and major search engines, aiming to generate leads and enhance online reputation management.
Integrate promotional elements into marketing strategies and optimize communication channels to ensure that targeted messaging effectively reaches the intended audience.
Provide design leadership and direction for collateral materials, web content, communications, and other visual media for Atlas companies. Work closely with outside marketing partners.
Coordinate and manage corporate meetings, events, and trade shows to ensure successful execution and alignment with organizational goals.
Enforce brand marketing guidelines regarding trademarks, logos, and publications, and collaborate with partners and legal teams as needed to execute trademark licensing agreements.
Collaborate with Product Managers to ensure business objectives are being met
Stay current on industry trends and provide actionable insights to adjust marketing tactics; identify strategic partnerships to build awareness & manage reputation.
Review & synthesize data to make informed decisions about when and where to deploy marketing plans for effective overall ROI.

Benefits

Medical, dental, and vision for employees and dependents
Employee assistance programs focused on mental health.
Access to a licensed therapist 24/7
Wellness programs with employee perks
Onsite Fitness Center and Medical Clinic
Generous 401(k) matching retirement plans
Pre-tax savings plans, HSA & FSA
Tuition assistance
Employee assistance programs focused on financial wellbeing.
Paid time off including vacation, sick leave, parental leave, holidays, and disability leave.
We want you to grow with us, so we are committed to the continuous development of our employees. We offer free online training courses through our modern learning and development platform along with a company-wide mentorship program, internal employee organizations, tuition reimbursement and many other opportunities for personal growth.