Communications Specialist FT ROC

UHS • Edinburg, TX

2d

About The Position

The Communications Specialist works in accordance with established policies and procedures with direct and specific instruction from the System Director of Marketing & Public Relations (SDM&PR) to help raise awareness for, and build the reputation of, South Texas Health System’s facilities, staff and service lines, as well as contributions to the local community. Working directly under the supervision of the SDM&PR, this position will develop and manage communications that promote, enhance and protect South Texas Health System’s brand image and reputation, including in-house multimedia content and public relations efforts with the local media, bloggers, influencers, etc. Responsible for creating multi-channel, integrated communication products and services including; online communications such as web/blog posts, multimedia content in conjunction with STHS’ outside creative agency, e-newsletters and public relations activity including media releases and communications. S/he will help execute media inquiries and interview requests as assigned by the SDM&PR The position will assist the SDM&PR in the execution of multimedia content strategies that are intended to create, maintain and promote a positive public image. They will develop relationships with various members of the media to help promote STHS in the community. The Communications Specialist will help execute the yearlong content plan developed by the SDM&PR, helping to share timely content across all channels, among other duties. The position will be responsible for working with corporate and IT to update the STHS blog and news sections across all system websites, guaranteeing content is refreshed, added and shared in a timely manner. Perform additional duties as required.

Requirements

• Bachelor's Degree in Communication, Public Relations, or related field
• At least 1 year of experience in Public Relations, News Media
• Creative mindset with the ability to develop interesting media materials that would secure media interest and coverage
• Proactive and takes responsibility for projects with tight timelines and deadlines
• Ability to multitask, while being highly organized, and juggling multiple work streams while supporting administrative needs for the team
• Demonstrates adaptability and ability to work in an ever-changing fast pace environment
• Team player who is willing to roll up their sleeves and jump into whatever is needed in order to get the job done
• Excellent written and oral communications skills

Responsibilities

• Build excellent relationships with key media on behalf of South Texas Health System
• Develop press materials inclusive of press releases, fact sheets, messaging documents and pitch materials using existing creative and marketing materials
• Manage and update database of media contacts, including developing media contact lists
• Support new camoaign launches through proactive media outreach across print, broadcast and online outlets across lifestyle, consumer, targeted trade outlets
• Media monitoring for both proactive and reactive/crisis issues
• Manage reactive media inquiries

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1,001-5,000 employees