Communications Specialist

Bass Pro Shops

About The Position

The Communications Specialist will work closely with operations, public relations, food & beverage, and marketing team members. This position will be responsible for developing and executing internal and external communications for Bass Pro - Hospitality. ESSENTIAL FUNCTIONS: Serve as a steward of Bass Pro Shops Hospitality core messages and mission. Create on-brand email marketing campaigns promoting Big Cedar products and services. Assist with social media content creation and departmental print advertising. Maintain event calendars and collaborate with web developers on departmental web content. Ensure all communications (emails, texts, etc.) follow brand standards and templates. Develop project plans to support communication goals and priorities. Contribute to editorial calendar planning through story sourcing and content ideation. Build and maintain email databases for lead generation; manage opt-outs and non-deliverables. Propose marketing copy with persuasive calls-to-action for campaigns and promotions. Track and analyze marketing campaigns; use data to recommend improvements. Coordinate database integrity and security across multiple platforms. Become a subject matter expert in Inntopia/Flybook for Food & Beverage offerings. Develop list segmentation and reporting in Inntopia to guide digital advertising and KPIs. Partner with resort departments to create upsell communications and benchmark competitors. Maintain knowledge of online booking engines for reservations and activities. Plan and execute content strategies to advance Big Cedar Hospitality’s mission internally. Align messaging with other communication specialists; deploy content timely. Publish stories to enhance associate engagement; monitor performance and sentiment. Edit and proof communication materials; identify opportunities for associate-generated content. Foster relationships across hospitality departments; propose engagement strategies. Perform other duties as assigned.

Requirements

Minimum Degree Required: High School Diploma or Equivalent
Strong writing and communication skills across multiple formats.
Highly organized with ability to manage multiple priorities.
Analytical and critical thinking skills for problem-solving and campaign evaluation.
Intermediate computer skills; ability to learn new software quickly.
Creative and detail-oriented with strong interpersonal skills.
Ability to work collaboratively at local and corporate levels.

Nice To Haves

2+ years of experience in Marketing, Communications, Advertising or Administration positions preferred

Responsibilities

Serve as a steward of Bass Pro Shops Hospitality core messages and mission.
Create on-brand email marketing campaigns promoting Big Cedar products and services.
Assist with social media content creation and departmental print advertising.
Maintain event calendars and collaborate with web developers on departmental web content.
Ensure all communications (emails, texts, etc.) follow brand standards and templates.
Develop project plans to support communication goals and priorities.
Contribute to editorial calendar planning through story sourcing and content ideation.
Build and maintain email databases for lead generation; manage opt-outs and non-deliverables.
Propose marketing copy with persuasive calls-to-action for campaigns and promotions.
Track and analyze marketing campaigns; use data to recommend improvements.
Coordinate database integrity and security across multiple platforms.
Become a subject matter expert in Inntopia/Flybook for Food & Beverage offerings.
Develop list segmentation and reporting in Inntopia to guide digital advertising and KPIs.
Partner with resort departments to create upsell communications and benchmark competitors.
Maintain knowledge of online booking engines for reservations and activities.
Plan and execute content strategies to advance Big Cedar Hospitality’s mission internally.
Align messaging with other communication specialists; deploy content timely.
Publish stories to enhance associate engagement; monitor performance and sentiment.
Edit and proof communication materials; identify opportunities for associate-generated content.
Foster relationships across hospitality departments; propose engagement strategies.
Perform other duties as assigned.

Benefits

Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time
Bass Pro Cares Fund
And more!