Communications Specialist

Arizona State University • Phoenix, AZ

4d • Onsite

About The Position

Responsible for advancing the university's public image and reputation through routine media engagement and outreach activities to actively engage with media outlets, secure impactful coverage, and promote the university's stories, achievements, and expertise. In collaboration with ASU FIDM leadership, faculty and staff, the Communications Specialist will develop and implement the school’s communications strategies, programs, content and materials for a variety of projects that effectively market and disseminate information, and promotes the college's activities to internal and external constituents including faculty, staff, students, prospective students, alumni, donors, and the community. Reports to the Program Manager. Initiatives under the Communications Specialist’s purview include management of the ASU FIDM social media channels, including the development and deployment of social media strategies and the curation of content for social media and website use, the monitoring and reporting of social media and website analytics, and assistance with miscellaneous needs related to the capture of audio/video/photo content; written communications efforts.

Requirements

• Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Nice To Haves

• Knowledge of marketing practices and principles (including digital).
• Knowledge of internet-based social networking formats, audiences, and usage standards.
• Knowledge of media placement and graphics design concepts.
• Demonstrated knowledge of online platforms including, but not limited to, Facebook, Twitter, Instagram and LinkedIn.
• Demonstrated knowledge of Meta Business Suite and Salesforce.
• Skill in writing and editing for interactive media.
• Skill in strategic communication planning.
• Skill in principles, concepts, and practices of project management.
• Skill in best practices of communication and marketing methods and techniques.
• Skill in communication assessment, editing, research, and summary.
• Skill in written and verbal communication, and oral/written/media presentation.
• Skill in planning communication resources and media technology.
• Skill in design and creative communication styles.
• Skill in leadership, collaboration, and teambuilding.
• Skill in establishing and maintaining effective relationships with faculty, staff, teams, and community members.
• Ability to work with a variety of constituents.
• Ability to work collaboratively with internal and external committees, faculty, staff, and community members.
• Ability to work effectively in an environment subject to stringent deadlines

Responsibilities

• Plans, develops, and produces creative, high-quality and cost effective communications for college audiences (e.g., faculty, staff, students, donors, prospective students, and the general public) using multiple media and tools (e.g., print, events, press releases, advertisements, Web, displays, and merchandise).
• Advises the Director and other decision makers on effective marketing communications and public relations matters.
• Participates in strategic communications planning for school projects and initiatives.
• Serves as the Project Manager, writer, and editor for alumni and internal college newsletters, brochures, mailers, advertising e-newsletters, web content, and press releases and annual reports.
• Supports the communication needs of the school’s departments and programs; especially as they relate to development, recruitment, and student services activities (including consulting and/or production of communication tools).
• Interfaces with and conducts regular interviews with faculty, alumni, key stakeholders, project leads/managers, and team members in order to develop stories for publication and market content.
• Develops and implements guidelines for the use of the school’s website, advertising, public digital and print communications.
• Oversees content for the website; ensures timeliness of all information, and coordinates content updates with the HIDA and ASU FIDM departments, programs, and other units.
• Works with internal and external vendors and suppliers to coordinate media placement, printing of various types of materials, and direct the development, content, and design of communication for the College's website and programs.
• Develops and executes social media strategies, including maintenance of social media and website content calendar, research of trends and innovations in digital marketing, and management of interns and student workers for content creation.
• Attends events to conduct real-time social media promotion.
• Analyzes social media and Web analytics, and helps generate performance reports.
• Engages with marketing and communications representatives across ASU academic and business units to source content.
• Maintains and adheres to the ASU FIDM brand voice and tone.
• Leads the capture video/audio/photographic content as needed (personally or w/ a vendor).
• Helps facilitate transcription and storage of digital assets as needed.

Benefits

• Total compensation at ASU is defined as more than the salary paid for the valuable work performed to support the success of our ASU students.
• It includes: Salary and wages paid Comprehensive package of affordable benefit plans and programs Access to world-class educational opportunities at deeply discounted rates ASU's total compensation estimator shows the approximate value of your overall compensation
• ASU is a diverse enterprise with a wide variety of work and learning modes, locations and a commitment to sustainability, innovation and employee work-life balance.
• We are determined to maintain our position as an employer of choice in a competitive labor market.
• Flexible work options Alternative work schedules can include four, 10-hour workdays in a workweek; a nine-day, 80-hour schedule over two workweeks for exempt employees only; and staggered start and stop times.
• Hybrid work is an arrangement where employees spend a minimum of 60% of their regular workweek at their primary ASU work location.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level