Communications Specialist

Capital Blue Cross•Harrisburg, PA

12h•Hybrid

About The Position

The Communications Specialist leads the planning, development, and execution of strategic communication initiatives that support corporate projects, member engagement, and organizational priorities. This role also produces clear, consistent, and on-brand content across multiple channels to help bring those strategies to life. The Communications Specialist must excel at both working independently and collaboratively with colleagues at varying levels in Marketing, around the company, and with external vendors. The specialist must be a self-starter who demonstrates critical thinking, problem solving, and superior organization and prioritization skills to manage and provide clear, informative, and timely deliverables that optimize our customers’ experience, while supporting the needs of various internal and external audiences. Through exceptional communication skills, this position will play a vital role in reinforcing an exceptional member and customer experience by: Supporting the seamless, timely implementation of corporate projects, programs, and products. Creating or maintaining clear, consistent, and on brand communications for all audiences. Keeping internal employees informed of new or changing products, services, etc.

Requirements

Strong writing, editing, communication, and interpersonal skills.
Ability to effectively communicate (verbally and in writing) among executive management and colleagues to resolve issues, differences of opinion, and to obtain accurate information to respond to customer requests.
Takes initiative to quickly learn and translate complex principles, strategies, and information into consumer-friendly content.
Strong project management and organizational skills.
Ability to organize, develop, prioritize, execute, coordinate, manage, and guide the implementation of major projects.
Process oriented with the ability to multi-task and shift priorities as needed to satisfy changing deadlines.
Mastery of rules of proper grammar and punctuation.
Detail oriented with strong editing and critical thinking skills to ensure clear, concise, and accurate deliverables in simple, uniform language that enhances the customer experience.
Willingness to take on a variety of tasks to support others in the Marketing department.
Strong PC skills, particularly in using Microsoft Word, PowerPoint, Excel, and workflow management.
Willingness to learn new software and processes as needed.
Proficiency in using multiple software platforms (including Microsoft Word, Excel, and workflow management systems), familiarity with various writing styles, and competency with document editing.
Minimum of three to five years of progressive experience in written communications.

Nice To Haves

Health insurance background is a plus.

Responsibilities

Direct development and execution of strategic communication plans that support corporate projects by: Developing and executing communication strategies aligned with project objectives, timelines, and organizational priorities. Translating strategy into clear, compelling content and coordinated deliverables tailored to key audiences both inside and outside of Capital. Collaborating cross functionally to ensure cohesive, timely, and effective execution of communication initiatives.
Perform comprehensive editing for grammar, brand, usage, consistency, accuracy, and style in a fast-paced environment by: Helping establish and enforce writing standards and quality control measures to ensure consistent messaging, tone, and brand identity. Applying investigative and critical thinking skills to ensure deliverables are accurate, easy-to-understand, and completed on time. Emphasizing the customer experience in the creation and coordination of all deliverables.
Coordinate content review requests for a variety of deliverables including letters, phone scripts, project deliverables, and more by: Applying superior organization skills to keep track of work. Adjusting priorities as needed to deliver quality work on time. Using workflow management tools to gain efficiency and meet compliance requirements.