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The Communications Specialist develops and updates campus communications in traditional and emerging media formats, including the annual report, newsletter, e-mail campaigns, enrollment management campaigns, brochures, signs, banners, posters, flyers, artwork, presentation material, online graphics, and other materials as requested. This role coordinates campus social media content, including composing content, photography, creating graphics, and scheduling weekly posts. The specialist performs communications activities to promote awareness of campus programs, services, and events, and provides assistance to support the marketing and outreach efforts of various campus departments and offices. They monitor and report utilization including data analytics for use with communications strategies and mediums. Additionally, the specialist designs, writes, edits, and prepares campus communication materials for distribution to local media, the public, colleges, and universities, serving as a campus media liaison in the fulfillment of campus public record requests. They monitor compliance with brand identity guidelines and develop and implement communication strategies including advertisements. The role also involves attending various community, outreach, and media events to represent the campus and promote campus programs and services, preparing and presenting oral presentations concerning the campus. The specialist maintains an inventory of campus and program-specific promotional and marketing materials, orders and tracks supplies, prepares purchase requisitions, and assists in tracking budgets and expenditures. They establish and maintain vendor relationships and assist with incident communications, including writing timely warnings and participating in the campus Emergency Operations Center (EOC). The position also requires participation in college efforts to increase the diversity of faculty and staff and to address student achievement gaps, attending and participating in diversity, equity, and inclusion trainings and events, and actively assisting in the creation of a welcoming and inclusive work and educational environment. The specialist learns and applies emerging technologies and advances as necessary to perform duties efficiently, organized, and timely.