Communications Specialist I - Web/Digital

Bronson Healthcare • Kalamazoo, MI

411d

About The Position

The Communications Specialist I - Web/Digital role at Bronson Healthcare involves creating and managing web media content, designing campaign pages, and ensuring the accuracy and compliance of the hospital's website. This position supports all digital communication channels, including web, social media, and email marketing, while focusing on strategic communication planning and analytics reporting. The specialist will work closely with various stakeholders to enhance the digital presence of Bronson Healthcare, promoting its services and engaging with the community.

Requirements

• Bachelor's degree in Marketing, Public Relations, Business Administration, or related field.
• Minimum of one-year internship or equivalent professional experience in communications, marketing, or advertising.
• Extensive knowledge of effective marketing and communication practices, with strong writing experience.
• Experience with social media, SEO/SEM, HTML, web accessibility, and user experience is preferred.
• Superior verbal and written communication skills.
• Accomplished project management skills and ability to work under deadline pressure.
• Excellent customer service skills and ability to communicate clearly in various situations.

Nice To Haves

• Experience with digital advertising production and collateral development.
• Knowledge of analytics tools for monitoring content performance.
• Familiarity with content management systems (CMS) and digital publishing tools.

Responsibilities

• Create and maintain web and digital marketing communications content for the Bronson website and multiple digital media channels.
• Design campaign pages and ensure website accuracy, consistency, and compliance with regulatory requirements.
• Monitor, publish, and update content across all digital channels, providing analytics reporting.
• Develop and implement strategic communication plans for designated services within the Bronson system.
• Collaborate with clients to review key measures such as market data and patient satisfaction to determine marketing needs and strategies.
• Write copy for various communications and advertising vehicles according to Bronson brand standards.
• Manage diverse marketing programs targeting segmented audiences, including consumers and healthcare professionals.
• Coordinate updates with vendors for website functionality and templates.
• Develop and track budgets for communication and marketing plans, ensuring efficient resource implementation.

Benefits

• Health insurance coverage
• Dental insurance coverage
• 401k retirement savings plan
• Paid holidays
• Paid time off for volunteering activities
• Professional development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Hospitals
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees