Communications & Relationship Manager

Rock Dental Brands•Rochester, MN

About The Position

Rock Dental Brands, a leading innovator in the Dental Support Organization (DSO) industry has an amazing opportunity to join our marketing team as a Communications & Relationship Manager . Our team is here to serve our clinics and create marketing strategies to grow our business. We’re eager to find team members who can work both independently and with their team to serve our clinics. We are seeking a highly motivated and strategically-minded Communications & Relationship Manager to lead our external communication efforts. This unique role is the bridge between building a powerful public reputation and executing a targeted B2B outreach strategy. The primary measure of success for this role will be the direct growth in high-quality patient referrals from our network of general dentistry partners. This role also seeks opportunities to increase our Brand and clinic exposure in the community, including orchestrating local events and creating publicity. If you thrive on both high-level communications strategy and hands-on relationship-building that impacts the bottom line, this is your opportunity.

Requirements

Bachelor’s degree
Proven experience in Public Relations, Strategic Communications, or Event Marketing (3+ years).
Track record of working with KPIs that directly drive revenue or patient volume.
Detail oriented and focused on quality
Highly collaborative and able to work with internal and external stakeholders
Critical thinker and problem solving skills
Great interpersonal and organizational skills

Nice To Haves

Demonstrable experience in B2B sales, relationship management, or clinical outreach is highly preferred.
Experience working with physician/dentist offices is a major plus.

Responsibilities

Define, document, and champion the local physician network strategy. This includes developing the clinical and sales-focused messaging, toolkits, and collateral that Practice Managers use to build and maintain confident B2B relationships.
Create, maintain, and manage a recurring outreach program with a reporting dashboard to monitor growth and performance from each partnering channel.
Provide regular, data-driven reporting to the leadership team and providers. Analyze referral performance by geography, channel, and individual Practice Manager, then develop and execute on plans to improve traffic and close identified gaps.
Develop strategies and provide the necessary resources for clinics to engage with the local community and key stakeholders. Strategically plan and coordinate community outreach events and sponsorships to establish our clinics in the towns we serve.
Foster relationships with local and industry media outlets. Draft and distribute communications materials to increase Brand and clinic exposure. Collaborate with the Marketing team to design and execute integrated campaigns. Ensure consistent messaging and branding across all channels used by the field team.
Craft, coordinate, and execute CRM/email marketing for projects including doctor onboarding, existing patient communications, and partner updates.
Maintain a centralized calendar of activities across more than 120 clinics. Manage deadlines, budgets, and track key metrics associated with the referral and PR activities.
Support doctor onboarding and clinic integrations by providing the necessary communications and referral strategy training.