Communications Program Manager

Parkland Health • Dallas, TX

90d

About The Position

The Communications Program Manager plans and executes strategic, integrated communications for the purpose of positioning Parkland Health Foundation as the philanthropy of choice and ensuring that appropriate fundraising tools with consistent messaging are readily available to support achievement of annual and long-term fundraising goals.

Requirements

• Must have Bachelor's degree in Communications, Marketing, Journalism or a related field.
• Must have six (6) years of progressive experience in communication, journalism, marketing or a related field.
• Must have experience in directing and overseeing content development, and the planning and production of publications, collateral materials and other communications vehicles, including website and social media management.
• Must have experience in brand management.
• Must have previous experience managing budgets.
• Prefer minimum three years of fundraising communications experience.

Nice To Haves

• May have an equivalent combination of education and experience in lieu of specific education and/or experience as stated above.

Responsibilities

• Oversees all internal and external public relations messaging for the Parkland Health Foundation.
• Reviews all media traffic (including email, phone calls, web copy for website, etc.) to determine if the message is appropriate and accurate.
• Leads the editorial planning, writing, and production of Parkland Health Foundation communication materials.
• Key activities include working collaboratively to identify and write compelling stories that demonstrate donor impact, highlight opportunities for support, advance fundraising strategies, and elevate Parkland Health Foundation and Parkland Health's brand across the community.
• Ensures content, collateral, and talking points align with Parkland Health Foundation and Parkland Health (system) strategies and key messaging.
• Translates complex medical and scientific concepts into meaningful narratives that create compelling cases for philanthropic support.
• Leads digital strategy development and execution including web, email, and social media.
• Serves as quality control, proofreader, and editor on print materials and websites.
• Oversees planning and execution of event messaging and collateral, including invitation creation and mailing.
• Works collaboratively with annual giving leadership to provide creative and content input for direct response strategy.
• Provides communications needs to ensure implementation of the donor journey/stewardship matrix.
• Oversees day-to-day requests such as writing press releases, creating presentations, developing and ordering stock products, editing proposals, creating event invitations, and writing solicitation letters.

What This Job Offers

• Industry: Hospitals
• Education Level: Bachelor's degree