Communications Metrics Analyst
About The Position
FMP Consulting (FMP) is a dynamic and leading management and strategic consulting firm with a rich history dating back to its founding in 1991. Specializing in both government and private sectors, FMP boasts a team of knowledgeable and experienced professionals who serve as trusted collaborators across diverse client projects. Rooted in core values of partnership, flexibility, and service, FMP has consistently earned recognition, including the Northern Virginia Family Services' Companies as Responsive Employers (CARE) Award as well as a place in the Washington Post's Top Places to Work. Position Overview The Metrics Analyst will play a key role in assessing the effectiveness of communication and outreach activities across digital, media, and stakeholder engagement channels. This position supports science-focused initiatives by collecting and analyzing performance data, evaluating communication strategies, and providing actionable insights that guide future content and campaign development.
Requirements
- Minimum 8 years of professional experience developing communication strategies and products for science-focused organizations.
- Experience evaluating and refining communication campaigns using audience feedback and performance measures.
- Minimum 8 years of professional experience developing metrics for communication plans and analyzing the impact and ROI of outreach activities.
- Strong analytical skills with the ability to translate data into actionable insights.
- Demonstrated ability to communicate findings clearly to diverse audiences, including leadership and non-technical stakeholders.
Nice To Haves
- Experience supporting federal science agencies, research organizations, or mission-driven technical programs.
- Proficiency with analytics and monitoring tools such as Google Analytics, social media insights platforms, or media tracking systems.
- Experience using data visualization software such as Tableau, Power BI, or similar platforms.
- Background in digital communications, media analysis, evaluation frameworks, or science communication.
- Ability to manage multiple projects simultaneously and work effectively in collaborative, fast-paced environments.
Responsibilities
- Data Collection & Analysis Collect, track, and analyze data on events, web campaigns, social media engagement, press coverage, and outreach activities.
- Identify, compile, and assess performance data across digital platforms to inform decision-making and improve audience reach and engagement.
- Evaluate communication plans, digital engagement campaigns, products, and projects using performance measures and audience feedback.
- Strategic Insight & Evaluation Measure attitudes and behaviors among key audiences, including policymakers, Congress, the public, scientific communities, industry, educators, and media stakeholders.
- Use data-driven findings to refine communication strategies and strengthen engagement efforts.
- Analyze digital engagement policies, processes, and procedures, recommending performance measurement goals and best practices.
- Reporting & Visualization Prepare clear, data-rich reports, dashboards, and visualizations that highlight key performance indicators, trends, and insights.
- Draft evaluation summaries and findings for leadership in accessible and actionable formats.
- Collaboration & Program Support Provide integrated program support for compiling, analyzing, and reporting the status of campaigns and outreach projects.
- Work collaboratively with writers, editors, designers, and digital media teams to ensure analytics guide future content and campaign design.
- Stay current on best practices in digital analytics, media monitoring, metrics development, and performance evaluation.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
