Communications, Marketing, & Events Associate

Gerald R Ford International Airport Authority•Grand Rapids, MI

About The Position

The Communications, Marketing and Events Associate supports the Airport’s marketing, communications, and engagement initiatives by assisting with the creation, coordination, and distribution of digital content, campaigns, marketing and communication materials, and event logistics that strengthen brand awareness, enhance customers experience, and drive passenger and community engagement. This role supports social media operations, website updates, guest experience activations, and public-facing communication efforts to strengthen brand awareness and enhance customer engagement. The Associate works closely with the Communications, Marketing, and Events Supervisor to ensure consistent, accurate, and timely execution across all channels and events.

Requirements

Knowledge of public relations tools such as CISION PR Newswire and TVEyes.
Thorough working knowledge of public relation and journalism principles and practices.
Thorough working knowledge of multi-media and marketing principles and production practices.
Excellent English language skills, including spelling, punctuation, grammar and usage.
Excellent oral and written communication skills.
Thorough working knowledge of Microsoft Office, Adobe Creative Suite programs and Hubspot.
Excellent interpersonal and human relations skills.
Experience with data analytics tools such as Google analytics and Power BI or the willingness and ability to learn them.
Knowledge of email marketing software such as Constant Contact or similar programs.
Experience handling camera and video equipment technology and software.

Nice To Haves

Bachelor’s Degree from an accredited institution in Marketing, Public Relations, Communications, Journalism, English or other related field strongly preferred or substantial progressively responsible experience in relevant areas.

Responsibilities

Supports Airport representation at events and activations by coordinating logistics, materials and ensuring brand guidelines are followed.
Supports the development and implementation of monthly social media calendars, including preparing posts, updating content, and coordinating posting schedules.
Coordinates paid social media advertising initiatives to drive customer engagement and loyalty. Track and reports expenditures and results.
Supports email marketing tasks including building templates, inserting approved content, using CRM data to drive engagement and conversion.
Assists with pulling analytics (social, web, email) and prepares monthly performance reports for department leadership.
Supports guest experience activations by preparing communications, assisting during events, and coordinating updates for the website and social media.
Exercises discretion and independent judgment as to various significant matters, including those related to crisis communications and/or interruptions that require guest service attention.
Assists with preparing digital and print materials by gathering assets, graphics, and supporting press kit materials.
Monitors and responds to digital requests for information from passengers, guests, community organizations, professional groups, business organizations and the general public. This includes social media and website communications and videography/ photography requests.
Supports updates to media contact lists by verifying accuracy and entering changes.
Prepares draft digital materials and supports brand compliance for team members that align with brand guidelines.
Assists with preparing materials, logistics, and scheduling air service promotions under the direction of the department leadership.
Coordinates scheduling appearances, maintaining costume condition and supports coordinating public engagement efforts.
Supports photography and videography needs for marketing campaigns, events, and other Airport needs.
Performs related work as required.