Communications Manager

Syracuse University•Syracuse, NY

53d

About The Position

The Falk College Communications Manager is responsible for producing multi-purpose content for utilization across multiple platforms and channels to promote the vision and mission of the College to internal and external stakeholders, in support of goals for recruitment and enrollment, fundraising, research and alumni engagement. He/she collaborates with Falk College, University and external partners on strategic communication projects that drive awareness and engagement, as well as elevate the College's reputation. He/she serves a key role in developing key messages and is a dynamic, strategic storyteller. The Communications Manager reports to Falk College's Director of Marketing and Communications. This position is part of a bargaining unit and is represented by the union SEIU, Local 200United.

Requirements

Bachelor's degree in relevant field required (Public Relations, Communications, journalism, English).
Five plus years' public relations, copywriting/editorial experience on multiple platforms, including print, web and social media.
Experience in project management, including photo and video production. Ability to manage multiple projects and deadlines.
Understanding of brand management and consistency.
Exceptional writing, editing and verbal communication skills Strong relationship building, collaboration and interpersonal skills.
Proficient in crisis communications management.
Proficiency in MS Office and Adobe product suites, social media tools, and related Analytics.
Understanding of photo, video and web editing tools and processes.

Nice To Haves

Internal candidates preferred.

Responsibilities

Research, write, edit and secure approvals for multi-purpose content for utilization across Falk College print and digital channels, including website, news/stories, internal messages, recruitment collateral, social media, fundraising deliverables, and marketing assets and campaigns.
Coordinate with Central Communications and Central Marketing to ensure Falk College content is included in university/flagship channels as often as possible.
Assist with College's internal communications efforts to ensure faculty, staff and students receive critical and consistent updates.
Determine, define and manage content priorities to ensure marketing and communications deliverables are strategic and align to goals and priorities.
Collaborate with faculty leaders to gain insight and perspective on programs, projects and people to highlight/promote.
Maintain an annual editorial content calendar that aligns to College's comprehensive content strategy.
Identify content and plan for quarterly newsletter.
Collaborate with internal/University partners, including Falk College colleagues, Central Communications, Central Marketing, AEA and college/school/unit communications professionals, and external partners to produce content for projects and campaigns.
Engage with freelance/contract professionals for graphic design, photo, video and writing support on an as needed basis.
Produce speeches, remarks, thought leadership content and presentations for the Dean in collaboration with the Director of Marketing and Communications.
Assist chairs/leadership on as needed basis for high-level communications needs and efforts, including establishing a regular cadence for department-based messages and newsletters to target audiences, specifically alumni, donors and industry partners.
Provide project management support for assigned College deliverables.
Assist Advancement, Admissions, Industry Relations, Student Succes and other College units with general project management of communications deliverables.
Coordinate with Advancement on special projects, including giving mailers, proposals, impact reports and collateral focused on soliciting and stewarding donor support.
Other duties as assigned.