Communications Lead - C&IB Media Communications

PNC • Pittsburgh, PA

1d

About The Position

The PNC Financial Services Group, Inc. (NYSE: PNC) is one of the largest diversified financial services institutions in the United States. At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. With a presence in all of the country’s 30 largest markets and 28 states, PNC is organized around its clients and communities for building strong relationships and providing local delivery of: retail banking, including residential mortgage; corporate and institutional banking; and asset management. We currently are seeking a Communications Lead to join our Business Communications team in providing external communications support for PNC’s Corporate and Institutional Banking (C&IB) line of business. PNC’s Corporate & Institutional Banking teams deliver exceptional client experiences through specialized relationship management, innovative digital platforms, and dedicated support. C&IB serves the complex financial needs of corporations, institutions and government entities, fostering long-term partnerships built on strategic advice and customized solutions. The line of business provides expertise across treasury management, capital markets, commercial lending, investment banking and risk management to help clients achieve their business objectives and navigate an evolving financial landscape. The Communications Lead is a member of the Marketing and Communications (MarCom) team of approximately 300 professionals and will advise and support the C&IB businesses on critical communications trends, strategies and tactics in support of business objectives and needs. This individual plays a hands-on role in the design and execution of a results-oriented and holistic external strategic communications program that advances business reputation, broadens awareness and increases the visibility across external stakeholder audiences. In addition, this individual will closely collaborate on internal communications, including C&IB leadership communications.

Requirements

• Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.
• Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.
• Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience.
• Specific certifications are often required.
• In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Nice To Haves

• Bachelor’s degree in business or communications-related field.
• 5-7+ years of experience in corporate communications or public relations with financial industry media relations experience highly preferred.
• 5+ years of experience in the development of communications strategies in support of reputation, media relations, stakeholder relationship-building and crisis/issue management.
• Experience with both strategic and tactical social media initiatives and using social media to enhance business objectives.
• Strong writer and editor; excellent story telling capability and ability to develop content that resonates across multiple platforms.
• Strong media experience and relationships and demonstrated record of proactive, earned media placements.
• Understand communications and PR measurement and how they can help inform and impact business decisions.
• Adhere to established processes and procedures within a highly regulated industry, ensuring compliance with all applicable standards and guidelines.
• Strong collaboration skills with ability to work across a highly matrixed organization to generate strong business outcomes;
• Proven ability to build relationships with business leaders;
• Proven ability to manage multiple priorities while delivering high-quality results;
• Demonstrated ability to work flexibly and handle ambiguity;
• Exceptional customer focus and unwavering integrity;
• An analytic and strategic approach with a track record of turning ideas into successful action; and
• Strong leadership skills with a willingness to roll up your sleeves to get the job done.

Responsibilities

• Support the implementation of a strategic and holistic communications plan to position PNC and the C&IB line of business as an industry leader;
• Offer communications counsel to business leaders, advise on current and future communications opportunities, and help prepare leaders for media interviews and engagement;
• Serve as a point of contact for national media relations, including proactive announcements and pitches, drafting and publishing news releases, and handling reactive media inquiries;
• Enhance the public profile of certain business leaders and amplify business priorities by providing counsel on the strategic use of social media;
• Collaborate with Corporate Communications, Regional Communications, Marketing, and Social Media teams to ensure C&IB communications are aligned across the organization including in social media channels and external thought leadership content;
• Leverage data and insights to inform future communications strategies and the effectiveness of campaigns;
• Support crisis/reactive communications as-needed on C&IB-specific issues; and
• Contribute to a high-performing culture built on teamwork, trust, and commitment to quality, continuous improvement, and learning.

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future.
• Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
• To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees