Communications Excellence Senior Manager

FanDuel • New York, NY

8d • $138,000 - $173,000 • Hybrid

About The Position

FanDuel Casino is looking for a Communications Excellence Senior Manager to lead the communications strategy across the business unit, focusing on delivering the right message, to the right audience, at the right time, via the right channel, across lifecycle, promotional, proposition and x-sell communications.

This role will be accountable for ensuring high-quality, high-performance messaging across the entire customer base, partnering closely with Customer Marketing, CRM Ops, MarTech, Product Marketing, Brand and Analytics to bring the CRM strategy to life.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Requirements

• 5+ years in lifecycle marketing, CRM, customer strategy, or similar
• Demonstrated success driving lifecycle engagement, retention, and active sessions
• Strong understanding of CRM ecosystems (Braze, Xtremepush, Movable Ink, Segment, etc.)
• Experience leading experimentation roadmaps and performance-driven planning
• Excellent communicator who can build relationships and work collaboratively across multiple teams
• Familiarity with Asana, Tableau, or equivalent tools
• Exceptional written and verbal communication skills

Responsibilities

• Define and own FanDuel Casino’s CRM communications strategy across lifecycle, promotional, proposition and x-sell communications
• Lead cross-functional planning sessions across CRM Ops, Customer Marketing, Product Marketing and Brand
• Build the framework for optimal communication personalization and ensure any engineering or MarTech related inputs are on roadmaps
• Drive the comms experimentation roadmap in partnership with Marketing and CRM Ops teams
• Prioritize tests across targeting, sequencing, channel mix, and content strategy
• Ensure learnings are continuously integrated into communications planning cycles
• Set and manage contact governance rules (send caps, pacing, eligibility)
• Define and measure performance KPIs tied to total actives, sessions, engagement lift, and channel performance
• Partner with Analytics and Commercial teams to evolve performance dashboards that drive actionability for both strategy and execution
• Report learnings to leadership and inform long-term roadmap
• Serve as the primary owner of CRM content orchestration – aligning messaging strategy with creative, brand tone, and business needs

Benefits

• We offer amazing benefits above and beyond the basics.
• We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
• We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards.
• Benefits differ across location, role, and level.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed