Communications Director

City of New York•New York City, NY

About The Position

The NYC Mayor’s Office of Equity & Racial Justice seeks an experienced Director of Strategic Communications & Culture. Reporting to the Chief Content Officer (CCO), this role is a critical member of the Strategic Communications & Culture team, working across marketing, communications, events and programs that reinforce the agency mission. You will also collaborate closely with the team to develop, refine, and implement engagement strategies and tactics that thoughtfully outline innovative practices. Through attention to detail, a proactive spirit and a seasoned lens, you will engage in both traditional and non-traditional initiatives that cascade efforts across all MOERJ units.

Requirements

You have a demonstrated commitment to racial justice and advocating for Black, Latinx, Indigenous, Asian, Pacific Islander, Middle Eastern, and all People of Color (BIPOC) or other diverse communities.
You have a Bachelor's degree in Communications, Public Relations, Marketing, or a related field (Master's degree preferred).
You have a minimum of 7 years of full-time professional experience, with 4 years full-time experience in communications, marketing, or a related field.
You have a proven track record in overseeing traditional and digital media strategies, including social media, content creation, and media relations.
You have excellent written and verbal communication skills, with a knack for crafting engaging content.
You have strong project management skills, with the ability to manage complex campaigns and initiatives.
You have a proficiency in managing and analyzing both organic and paid media campaigns.
You have an ability to foster strong relationships with external agencies, vendors, and influencers.
You have a detail-oriented mindset with the ability to maintain high quality and consistency in all communication outputs.
You have a proactive approach to anticipating communication needs and planning ahead.
You have exceptional organizational skills and the ability to manage multiple priorities effectively.
You have strong leadership and mentoring capabilities to guide and develop junior staff.
You have a proficiency in web management, including website creation and maintenance.
You have experience in event planning and management.
You have familiarity with legal aspects related to communications and the ability to liaise with legal experts.
You have professional experience that has transitioned sectors in marketing.
You are a proactive professional with a passion for driving impactful communication initiatives.

Nice To Haves

You have a Bachelor's degree in Communications, Public Relations, Marketing, or a related field (Master's degree preferred).

Responsibilities

Press Relations + Publicity: Develop and maintain up-to-date press lists, generate media interest, write press releases, and media alerts.
Project Management: Maintain project pace and trajectories for successful execution of communication initiatives.
Content Creation: Craft compelling and strategic editorial and graphical content across various platforms.
Social Media Management: Strategize, implement, and oversee social media campaigns across multiple platforms. In addition, develop and execute influencer marketing strategies to amplify brand message.
Event Management: Help plan, execute, and manage successful events that align with MOERJ goals.
Internal Communications: Operate and execute employee engagement programs aligned with organizational values and mission.
Team Leadership: Support and guide subordinate staff to ensure cohesive and impactful communication initiatives.
Partner Relationships: Foster strong relationships with external agencies to achieve collaborative success.
Reporting: Produce both quantitative and qualitative reports to measure communication effectiveness.
Web Management: Assist with the editorial management of MOERJ’s website, and all unit websites, ensuring they are user-friendly and aligned with our brand(s).
Consultant Management: Help identify, vet potential consultants, assist in onboarding them to internal systems.
Marketing Campaigns: Assist the CCO in the development of integrated campaigns that align with overarching communication goals. Project manage integrated marketing campaigns from inception to execution.