Communications Director

Beth Israel Lahey Health • Danvers, MA

1d • $135,000 - $175,000

About The Position

When you join the growing BILH team, you're not just taking a job, you’re making a difference in people’s lives. The Communications Director leads the development of communications strategies for their assigned clients and serves as the primary interface between the BILH Communications Department and their clients’ executive and operational leaders. This individual is a key strategic partner in supporting their assigned clients’ business goals. Reporting to the Vice President of Communications, this individual supports client leadership in the development of business cases and/or subsequent integrated communications plans that utilize a variety of channels to support key business objectives and/or engage with target audiences, including employees, patients, prospective patients, physicians and the media. Convenes and collaborates with colleagues in multiple Centers of Expertise (COEs) within the BILH Communications Department to develop and implement plan components and support routine programs. This individual maintains a comprehensive understanding of all aspects of clients’ organizational culture, business strategy, service offerings, operations, competitive landscape and financial performance, and builds strong relationships with administrative leadership, attending senior management meetings to identify opportunities to advance the client’s reputation, strengthen employee engagement and grow patient volume (as applicable).

Requirements

• Bachelor's degree in Business Administration, Marketing/Communications or other related field required. Master's degree preferred.
• More than 10 years related work experience required in Health care experience strongly preferred and 0-1 years supervisory/management experience required
• Strong verbal and written communication and interpersonal relationship skills
• Advanced skills with Microsoft applications which may include Outlook, Word, Excel, PowerPoint or Access and other web-based applications. May produce complex documents, perform analysis and maintain databases.

Nice To Haves

• Excellent market research, analytical, and problem recognition, avoidance and resolution skills
• Strong skills to produce results and achieve predetermined goals within budget and time constraints Has a strong understanding of system marketing and communications resources and how they are best deployed.
• Crisis communications experience. Health care experience strongly preferred

Responsibilities

• Serves as primary point of contact for BIDMC, interfacing with subject-matter experts in Service Line Marketing Strategy, Digital Marketing, Marketing Research, Branding, Consumer Engagement, Media Relations and Internal Communications to ensure appropriate support of client's business objectives.
• Builds strategic relationships with BIDMC administrative, clinical and research/academic leadership. Attends and actively participates in medical center leadership meetings, providing consultation and guidance to inform priority-setting and decision-making.
• Identifies business challenges and marketing and communications opportunities based on detailed knowledge of client's organizational culture, employee engagement priorities, clinical service offerings, research competitive positioning and financial performance.
• Leads the development of strategic marketing and communications plans in support of BIDMC priorities.
• Assesses local operational processes to support system-led campaigns and initiatives, identifies workflow or access deficiencies and collaborates with medical center leaders to design and implement solutions to ensure BIDMC is prepared to support marketing campaign volume.
• Ensures the development and presentation of performance analysis and reporting for marketing and communications campaigns to senior leadership.
• Oversees the BIDMC marketing and communications team's timely management of client requests.
• Has the authority to direct and support employees daily work activities. Has the direct responsibility to undertake the following employment actions: hiring, termination, corrective action and performance reviews.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level