Communications Director

City of New York•New York City, NY

20h

About The Position

Job Description Duties include, but are not limited to: - Develop and lead a comprehensive, agency-wide communications strategy and plan aligned with agency priorities and initiatives. Work closely across the MOERJ leadership to regularly identify opportunities to amplify work, respond to media inquiries, and increase overall understanding and awareness of MOERJ. - Serve as a trusted advisor to the Commissioner on messaging and communications strategy. Regularly prepare remarks, quotes, talking points, op-eds, and other high-profile communications as requested. - Oversee MOERJ’s press and publicity strategy, including developing press releases, announcements, conducting media outreach, and managing press issues as they arise. - Regularly liaise the City Hall Coms team to coordinate approvals and align messaging and media strategy. - Oversee development of key assets and creative content including, including branding, marketing, promotional materials, newsletters, graphics, and video. Work with the SCC team develop templates (e.g. power point templates) and other tools that can be used by staff to support brand cohesion in day-to-day work. - Engage the public through key digital assets, managing the MOERJ website, and social media profiles. Ensure compelling, accurate, and timely information. - Lead planning and execution of major agency “tentpole” events or high-profile public engagements. - Organize executive events and other activations, that promote a culture of equity and inclusion for the city, including heritage month programming, public campaigns, public art activations, and types of cultural observances. - Maintain regular communication with units across the agency to identify needs, opportunities, and areas for support. Establish systems that support the steady flow of information and coordination. - Promote accessibility and inclusion across MOERJ platforms and materials, including ensuring translation of content in alignment with LL30, where applicable. - Supervise the SCC team, as well as interns and other temporary staff periodically, fostering high-performing, and collaborative team culture. Provide coaching, mentoring, and facilitate professional development opportunities to support growth and advancement. - Working closely with the MOERJ fiscal and administrative teams, manage, research, solicit, and secure external vendors, as needed, to augment agency communications capacity and support special events, as needed. - Manage time-sensitive communications needs, remaining accessible outside of regular business hours, including evenings and weekends, for urgent media inquiries, press announcements, and special events. - Perform other duties incidental to those above.

Requirements

Do you have a baccalaureate degree from an accredited college or university?
Do you have an associate degree from an accredited college or university along with two (2) years of experience with administrative, analytic, coordinative, supervisory or liaison responsibilities?
Do you have a four-year high school diploma, or its educational equivalent approved by a state's Department of Education or a recognized accrediting organization along with four (4) years of experience as described in question "2" above?
Do you have a satisfactory combination of education and/or experience equivalent to that described in questions "1," "2," and/or "3" above?

Responsibilities

Integrated Campaigns: Lead operationalizing 360 campaigns that align with MOERJ’s overarching communication goals from inception to execution, for both new and traditional media activations.
Press Relations + Publicity: Develops up-to-date press lists, maintains newsletter distribution lists, generates media interest, writes press releases, and creates media alerts.
Project Management: Maintains project organization, pace and trajectories for successful execution of communication initiatives.
Content Creation + Creative Development: Has the ability to develop high quality, compelling content across both new and traditional mediums. Including but not limited to newsletters, brand guides, style sheets, logo lockups, social media toolkits, storytelling or narrative video assets, long and short form written editorial and creative graphics content across various platforms.
Social Media Management: Strategizes, implements, and oversees social media campaigns across multiple platforms. In addition, develops and executes influencer marketing strategies to amplify brand message.
Event Management: Helps plan, execute, and manage successful events that align with MOERJ goals.
Internal Communications: Operates and executes broader NYC government employee communication and engagement strategies aligned with organizational values and mission.
Forecasting: Has the ability to make educated predictions regarding trends in constituent behavior, industry dynamics, and technological advancements to inform marketing strategies and anticipate potential future challenges or opportunities across the industry landscape
Team Leadership: Supports and guides subordinate staff to ensure cohesive and impactful communication initiatives.
Partner Relationships: Fosters strong relationships with internal partners, external community-based organizations, private companies and academic institutions to achieve collaborative success.
Reporting: Produces both quantitative and qualitative reports to measure communication effectiveness across both new and traditional mediums.
Web Management: Assists with the development, submission and editorial management of MOERJ’s website, and all unit websites, ensuring they are user-friendly and aligned with our brand(s).
Consultant Management: Helps identify vendors, vet potential consultants and assist in the internal onboarding to city systems.
Inclusion Efforts: Has the ability to concept, develop and execute inclusion activations that promote inclusion across diverse identities.