Communications Director - External/Public Relations

Essentia Health • Duluth, MN

391d

About The Position

The Communications Director at Essentia Health is responsible for leading the development and implementation of strategic public relations programs and communication strategies to support the organization's mission and strategic goals. This role focuses on enhancing employee engagement, quality of care, and the organization's brand image through effective communication. The Director collaborates with various departments to align communication efforts and identifies opportunities based on market research and data analysis.

Requirements

• Bachelor's degree in business, marketing, public relations, or related field
• Minimum of 8 years of experience in marketing, advertising and/or brand management, including experience in health care organization or consumer-oriented marketing environment
• 3 years of leadership experience

Responsibilities

• Maintains a strategic communications plan for the system
• Contributes to business development through communications and public relations strategies, results and measurements
• Collaborates closely with the community relations and public policy functions to support and align work to achieve shared objectives
• Identifies and formalizes collaborative relations with other organizations committed to serving the same, targeted populations as Essentia Health
• Plans and prepares the annual operating and expense budget for public relations and manages expenses

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Hospitals
• Education Level: Bachelor's degree