Communications Data Analyst (1712)

Heartland ConsultingWashington, DC
247d

About The Position

AFWERX is seeking a Communications Data Analyst to collect, analyze, and interpret data to evaluate the effectiveness of communication strategies. This role provides actionable insights to improve outreach and communications campaigns.

Requirements

  • Bachelor's degree in data analytics, statistics, communications, marketing, or related field (Master's preferred)
  • 3+ years of experience in data analytics, preferably in communications, marketing, or public relations
  • Proficiency in analytics tools (Google Analytics, Tableau, Power BI)
  • Strong understanding of digital and social media metrics, SEO, and audience analysis
  • Exceptional skills in data visualization and storytelling
  • Experience with survey design and analysis
  • Knowledge of statistical methods for data analysis
  • Strong organizational skills and attention to detail
  • Ability to manage multiple projects simultaneously
  • Familiarity with the defense or government sector is a plus

Responsibilities

  • Develop and maintain metrics dashboards to track performance across platforms (digital, social media, email, events, web)
  • Maintain a database tracking stakeholder engagement (CRM or similar)
  • Analyze data to evaluate campaign effectiveness, audience engagement, and ROI
  • Collaborate with the StratComm team to establish KPIs
  • Identify trends and insights to recommend strategies for improvement
  • Conduct surveys, focus groups, and audience research
  • Create detailed reports and visualizations for leadership and stakeholders
  • Stay current with trends in data analytics and communication technologies
  • Ensure data integrity and compliance with policies and regulations

Benefits

  • Comprehensive Health, Vision, and Dental Insurance
  • Company-Paid Life Insurance, Short-Term, and Long-Term Disability Coverage
  • Voluntary Supplemental Insurance Options
  • Paid Holidays and Paid Time Off (accrued from date of hire)
  • 401(k) Retirement Plan with Company Match
  • Support for Education and Professional Development
  • Coverage under Social Security, Workers' Compensation, and Unemployment Insurance
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