Communications Data Analyst (1712)

Heartland Consulting • Washington, DC

247d

About The Position

AFWERX is seeking a Communications Data Analyst to collect, analyze, and interpret data to evaluate the effectiveness of communication strategies. This role provides actionable insights to improve outreach and communications campaigns.

Requirements

• Bachelor's degree in data analytics, statistics, communications, marketing, or related field (Master's preferred)
• 3+ years of experience in data analytics, preferably in communications, marketing, or public relations
• Proficiency in analytics tools (Google Analytics, Tableau, Power BI)
• Strong understanding of digital and social media metrics, SEO, and audience analysis
• Exceptional skills in data visualization and storytelling
• Experience with survey design and analysis
• Knowledge of statistical methods for data analysis
• Strong organizational skills and attention to detail
• Ability to manage multiple projects simultaneously
• Familiarity with the defense or government sector is a plus

Responsibilities

• Develop and maintain metrics dashboards to track performance across platforms (digital, social media, email, events, web)
• Maintain a database tracking stakeholder engagement (CRM or similar)
• Analyze data to evaluate campaign effectiveness, audience engagement, and ROI
• Collaborate with the StratComm team to establish KPIs
• Identify trends and insights to recommend strategies for improvement
• Conduct surveys, focus groups, and audience research
• Create detailed reports and visualizations for leadership and stakeholders
• Stay current with trends in data analytics and communication technologies
• Ensure data integrity and compliance with policies and regulations

Benefits

• Comprehensive Health, Vision, and Dental Insurance
• Company-Paid Life Insurance, Short-Term, and Long-Term Disability Coverage
• Voluntary Supplemental Insurance Options
• Paid Holidays and Paid Time Off (accrued from date of hire)
• 401(k) Retirement Plan with Company Match
• Support for Education and Professional Development
• Coverage under Social Security, Workers' Compensation, and Unemployment Insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Crop Production
• Education Level: Bachelor's degree