Communications Assistant

HCR Home Care • Rochester, NY

1d

About The Position

The Communications Assistant will support the Communications Team by creating engaging social media content, scheduling posts, engaging with followers, and supporting basic SEO initiatives to enhance our digital presence. This role blends creativity with data and strategy, helping us grow our online community while improving visibility through search. You'll play a key role in sharing our mission in home care, supporting recruitment efforts, and amplifying HCR’s brand voice in a crowded digital space.

In addition to communications work, this role will support the Corporate Operations Team with general administrative responsibilities. These may include covering reception, assembling informational packets and employee gifts, assisting with company fleet coordination, and providing general office support as needed. This position plays a key role in keeping day-to-day operations running smoothly while contributing to company-wide initiatives.

Requirements

• Strong understanding of social media platforms (Facebook, Instagram, TikTok, X, LinkedIn, etc.) and trends – posts, reels, stories, as well as social media tools such as Buffer.
• Excellent communication and creative writing skills – social media writing skills
• Creative background (Canva, Photoshop, InDesign, Illustrator)
• Enthusiastic and passionate about social media and digital marketing.
• Strong critical thinking, time management and organizational skills required.
• Self-starter who can work independently while collaborating effectively with the team
• Proven track record of personal accountability, good work ethic, integrity and attention to detail.
• Ability to work efficiently with MS Office Suite, Outlook, and Teams.

Responsibilities

• Plan, write, and schedule compelling social media content across all platforms
• Monitor and engage with our online community. Replying, sharing, and cultivating conversations.
• Support the development of social media campaigns focused on recruitment, retention, and brand awareness.
• Track social media metrics and assist with monthly analytics reports
• Research and keep up on social trends
• Update and maintain SEO keyword lists related to home care services and recruiting.
• Assist in writing or optimizing meta descriptions, headlines, and blog content with best SEO practices.
• Pull basic SEO performance reports.
• Support Corporate Operations team with general administrative duties such as covering reception, assembling packets and gifts, company fleet, and providing day-to-day support as needed.
• Other duties as assigned.

What This Job Offers

• Career Level: Entry Level