Communications and Marketing Manager

San Marcos Baptist Academy•San Marcos, TX

2d•Onsite

About The Position

San Marcos Academy (SMA), located in San Marcos, one of the fastest growing regions in Texas, is a fully accredited private Christian school for students in PreK 3 through 12th grade, with a boarding program for students in grades 6–12. Since 1907, the Academy has provided a tradition of excellence in private Christian education, preparing young men and women for lives of leadership, service, and faith. Our students from across Texas, the United States, and around the world call SMA home. For more information, visit www.smabears.org. Position Purpose: The Communications & Marketing Manager supports the mission, values, and strategic goals of San Marcos Academy by leading comprehensive communication, marketing, and storytelling efforts across all departments. Working closely with the VP of Advancement and collaborating with Admissions, Athletics, Fine Arts, Academics, and Residential Life, this role strengthens the Academy’s visibility, brand integrity, and community engagement while promoting student achievement, school initiatives, and donor impact. The Communications and Marketing Manager is a 12-month, full-time position based on our beautiful campus.

Requirements

Minimum of a Bachelor’s degree in Communications, Marketing, Public Relations, or a related field
Three years of experience or more in marketing, social media management, and public relations
Ability to work in a team setting
Proficient skills in design software (Canva, InDesign, Illustrator, Photoshop), word processing, and spreadsheet/database management
Strong communication, public relations, organizational, public speaking, and interpersonal skills
Exceptional relationship-building both within an organization and in the community
Experience with event fundraising, planning and execution
Strong commitment to the mission of Christian education and the values of San Marcos Academy

Responsibilities

Implement comprehensive communications and marketing strategies
Ensure consistent application of SMA branding
Plan and manage a year-round communications calendar.
Create and manage engaging written content.
Oversee all school-wide email communications
Manage SMA’s social media presence, school website, and digital marketing campaigns
Design compelling graphics, newsletters, brochures, viewbooks, rack cards, signage, and promotional collateral
Develop and oversee a comprehensive digital asset library of photos, videos, logos, and templates.
Cultivate relationships with local media outlets; manage press inquiries, releases, and coverage.
Represent SMA as needed at community events.
Collaborate with Admissions to execute recruitment and enrollment marketing strategies
Work with the Advancement team to create collateral supporting fundraising efforts and alumni relations.
Create and execute marketing plans for major school events
Produce materials for use prior to, during, and after events, including but not limited to scripts, signage, brochures, and programs
Coordinate event photography, livestreaming, and post-event storytelling/recap content.
Prepare regular reports on social media performance, website analytics, email metrics, and campaign ROI.
Ensure communication practices adhere to privacy and data-protection standards
Supervise communications interns or student media teams, guiding writing, photography, video, and digital literacy.