Communications Analyst - OnStar

General Motors • Warren, MI

4d • Hybrid

About The Position

The Role: The OnStar Dealer Sales Communications Analyst advances dealer and field readiness by orchestrating clear, consistent OnStar messaging across all channels. This role combines communications strategy, content development, and project management to help dealers and field teams understand the why, what, and how of selling and supporting OnStar services. You will work closely with OnStar, Sales, Marketing, Field Teams, and Sales Operations to build and execute high-impact communication plans, translate complex initiatives into simple dealer-ready actions, and use data and feedback to continuously improve dealer and field engagement and performance. What You’ll Do: Lead the coordination and deployment of content and communications to Dealers and OnStar field teams to ensure readiness for product launches and dealer programs. Plan and execute field deliverables and lead key forums that drive dealer preparedness and launch success, including monthly Field Team Go-to-Market and Mid-Month meetings, as well as Job Aids, Feature Guides, Playbooks, and video content. Act as a key stakeholder for Launch Management initiatives, representing the Dealer Channel in cross-functional work teams and ensuring dealer and field perspectives are embedded in launch planning and execution. Identify and drive synergies between workgroups (OnStar, Sales, Marketing, Training, Field, and Sales Operations) to improve efficiency, consistency, and quality of content and communications to dealer and field audiences, as well as internal partners. Own the content management plan for OnStar Brand HQ on Global Connect, the gold source for dealer and field resources, training, and support. Develop and execute dealer- and field-facing communication strategies that support OnStar sales performance, customer enrollment, and key initiatives, ensuring alignment with national launches and business priorities. Use dealer performance data and field feedback to identify trends, gaps, and opportunities, and translate those insights into targeted communication and enablement plans. Support planning and execution of key field and dealer events such as NADA, the Chevrolet/Buick/GMC Conference, and the OnStar National Sales Meeting, working cross-functionally with leadership, production, travel, and content teams to deliver a successful presence. Ensure all communications and content adhere to GM and OnStar brand standards, tone of voice, and legal/compliance requirements, while driving continuous improvement across templates, formats, and processes.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field; or equivalent combination of education and experience.
• 2+ years of experience in communications, marketing, sales support, or dealer/field operations, preferably in automotive, technology, or subscription-based services.
• Demonstrated writing and editing skills with experience creating clear, concise, and persuasive content for business audiences.
• Proven ability to analyze data, extract insights, and turn findings into concrete communication and action plans.
• Proficiency with Microsoft Excel and PowerPoint; comfort working with reporting tools (e.g., Tableau, Power BI, or similar).
• Strong project and stakeholder management skills with a track record of delivering multiple initiatives simultaneously in a matrixed environment.
• Ability to work effectively across functions and levels, balancing strategic thinking with hands-on execution.
• Familiarity with AI-enabled tools and an interest in applying them to dealer communications, sales support, and content development.

Nice To Haves

• Experience working directly with automotive dealers, dealer groups, or field sales teams.
• Knowledge of OnStar services, automotive subscriptions, or similar connected/telematics offerings.
• Experience with dealer digital retailing tools, or customer enrollment workflows.
• Demonstrated ability to create short-form learning and enablement content (e.g., quick reference guides, videos, micro-learning, job aids).
• Strong storytelling skills, using data and real-world examples to build compelling narratives for dealers and internal stakeholders.

Responsibilities

• Lead the coordination and deployment of content and communications to Dealers and OnStar field teams to ensure readiness for product launches and dealer programs.
• Plan and execute field deliverables and lead key forums that drive dealer preparedness and launch success, including monthly Field Team Go-to-Market and Mid-Month meetings, as well as Job Aids, Feature Guides, Playbooks, and video content.
• Act as a key stakeholder for Launch Management initiatives, representing the Dealer Channel in cross-functional work teams and ensuring dealer and field perspectives are embedded in launch planning and execution.
• Identify and drive synergies between workgroups (OnStar, Sales, Marketing, Training, Field, and Sales Operations) to improve efficiency, consistency, and quality of content and communications to dealer and field audiences, as well as internal partners.
• Own the content management plan for OnStar Brand HQ on Global Connect, the gold source for dealer and field resources, training, and support.
• Develop and execute dealer- and field-facing communication strategies that support OnStar sales performance, customer enrollment, and key initiatives, ensuring alignment with national launches and business priorities.
• Use dealer performance data and field feedback to identify trends, gaps, and opportunities, and translate those insights into targeted communication and enablement plans.
• Support planning and execution of key field and dealer events such as NADA, the Chevrolet/Buick/GMC Conference, and the OnStar National Sales Meeting, working cross-functionally with leadership, production, travel, and content teams to deliver a successful presence.
• Ensure all communications and content adhere to GM and OnStar brand standards, tone of voice, and legal/compliance requirements, while driving continuous improvement across templates, formats, and processes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees