Communication Spec II

University of Rochester•City of Rochester, NY

20h

About The Position

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive. This position will focus on internal (interdepartmental and University-related) and external communications to support the UCEDD and LEND programs, with opportunities to support the broader division of Developmental and Behavioral Pediatrics as appropriate. Internal communication goals include promotion of a supportive, team-based work environment where information is shared readily and easily accessible to all employees. External communications will include program promotion and continuous content upkeep. The Communications Specialist will liaise to the Pediatrics Website Services team to ensure that social media presence, website development and digital marketing strategies for DBP meet industry best practices and URMC brand and marketing standards. Marketing outreach will be geared toward referring provides as well as directly to people and families.

Requirements

Bachelor's degree with major course work in social or technical field and some graduate level course work in that field (or library science or information science) required
Three year of experience in newspaper or magazine writing, either in broad subject areas or in a specialized field (physical sciences, social sciences, etc.) required
Or an equivalent combination of education and experience required.
Must possess excellent verbal and written communication skills required.
Ability to work collaboratively and build strong team-based relationships required.
Must be highly motivated, innovative, and self-starter required.
Ability to travel between locations required.
This position requires an annual re-certification in HIPAA awareness and annual renewal of a Strong Commitment contract.
Incumbent must demonstrate dedication to professional development with at least forty hours of training or development activities annually.
Keep abreast of trends related to website features and user preferences by self-study, attending job-related seminars, courses or conferences.

Nice To Haves

One to three years progressive experience in patient care, marketing, public relations, communications, practice management, medical sales, or other health related field or equivalent combination of education and experience preferred
Experience with technical support preferred

Responsibilities

Plans, manages, and executes strategies for the communications team that raises money and drives engagement.
Writes and develops compelling content.
Identifies and creates compelling, audience-aligned digital and print content that communicates and supports the University’s strategic goals, initiatives, and priorities, as well as other relevant needs as defined by leadership.
Interviews subject matter experts and synthesizes complex scholarship, industry concepts, or important messaging for a broad, non-specialist audience, and collaborates closely with in-house editors, photographers, video producers, graphic and web designers, and others to execute on content deliverables.
Contributes to the development of and executes annual marketing operations plans to help raise money and create engagement.
Sets clear goals for the team and aligns unit goals with advancement goals.
Oversee use and maintenance of communication support tools to disseminate information to internal and external partners and customers - including but not limited to:
Use communication support tools to keep information current and useful, increase communication regarding operational functions, and to improve the overall work experience for the department
Optimize and maintain external communications (i.e. website, social media accounts, traditional print media) in accordance with best practice and URMC guidelines. along with meetings (in-person and remote) including practice outreach.
Work to implement market data findings into digital and traditional marketing strategies aimed at referral sources and community education/awareness and outreach
Establish and maintain a regular schedule for soliciting and documenting information from faculty and staff members regarding status of service lines, updates, initiatives, accuracy of existing content.
Opportunities to participate in community events to share and disseminate plain language information on DBP programs to community members.
Provide oversight and coordination for use of social media:
Follow University policy and procedure for requesting and monitoring SCDD and LEND Facebook pages, Instagram, and Twitter (SCDD, UR LEND).
Review activity on social media pages routinely as directed by University guidelines.
Address negative posts appropriately, working closely with the Department of Pediatrics and Public Relations.
Train DBP staff on appropriate usage of social media as allowed under University guidelines.
Monitor and report metrics and trends describing social media reach.
Prepare presentations on effectiveness of social media sites as required for annual Divisional, Departmental and sponsor-mandated reporting.
Engage with community partners, to ensure relevant sharing of key events, programs, and services
Produce content related to awareness and celebration months and days, especially those related to disability identity and culture.
Serve as a liaison to Department of Pediatrics Web Services.
Maintain and improve the division website presence, improve design, usability and accessibility.
Draft language, content, and structural changes and collaborate with Pediatric Website Services, so they can execute requested changes.
Keep abreast of accessibility legislation and guidelines, making improvements to UCEDD/ LEND sites to adhere to recommended universal accessibility standards (currently 508/WCAG 2.0 AA).
Identify opportunities to adopt new functionality that improves user experience.
Coordinate with Pediatrics Web Services around site analytics data to determine most effective site structure in order to target content, drive traffic and improve program visibility.
Prepare presentations on effectiveness of website as required for annual Divisional, Departmental and sponsor-mandated reporting.
Support division members in creating accessible flyers, websites, and other public facing documents.
Other duties as assigned