Commercial Marketing, Government

Verily•Dallas, TX

23d•$149,000 - $223,000

About The Position

Verily is driving a more connected and equitable health system through actionable leadership in data transparency and interoperability. By spearheading initiatives such as the CMS Health Tech Ecosystem Pledge, TEFCA participation, CDC Wastewater Monitoring Program, and the NIH’s All of Us Research Program, Verily is building the critical infrastructure required for patient-centric data exchange and next-generation medical breakthroughs. As the Commercial Marketing Lead for the US Government/Public Sector segment, you are the "Voice of the Buyer". You sit at the critical intersection of product, strategy, and sales, serving as the primary architect for how Verily’s diverse portfolio of capabilities is synthesized into a high-value, cohesive narrative for the US Government market. Your success is measured by commercial velocity and the ability to equip the sales team to build a robust pipeline and effectively close deals to meet sales and revenue targets. This role partners closely with the US Government Sales Leader and has three main responsibilities: Be the Market & Competitive Intelligence Expert: Creating problem-first messaging and value propositions to present a unified answer to the US Government segment's most pressing challenges through Verily’s solutions and capabilities. Leverage your expertise in the market and competitive landscape to deliver effective, end-to-end sales enablement support and commercial marketing for this segment. Accelerating Sales Motion: Leading segment marketing for US Government sales, developing and owning the end-to-end campaign strategy and activities to drive pipeline generation. Develop effective segment marketing collateral by identifying funnel bottlenecks and developing "pitch-in-a-box" materials and strategic messaging interventions to move deals from discovery to closed-won. Driving US Government Commercial Marketing Strategy: Identifying opportunities and gaps in the product strategy, value proposition, and claims to “win” in this segment. Leverage your deep knowledge of this segment and synthesize customer feedback to influence and inform the product roadmap, coordinating effectively across cross-functional teams.

Requirements

Bachelor’s degree in Business, Marketing, or a related field.
Experience: 8-12+ years in Product Marketing (PMM), Commercial Strategy, Management Consulting, or a related Commercial role.
Proven experience in B2B HealthTech, US Government, or SaaS.
At least 5-7 years of specific experience selling to, marketing to, or working within the US Government vertical is required.
Demonstrated ability to enable sales or business development teams within complex, multi-stakeholder B2B sales cycles.
Act as a strategic advisor to the US Government Sales Lead, providing market signals that help refine the go-to-market approach.
Maintain deep subject matter expertise and understanding of Verily’s solutions and capabilities that are sold to this segment, such that you can join customer pitches, speak on industry panels, prep executive talking points, and partner directly with executives and leaders to further the GTM strategy.
Qualified applicants must not require employer sponsored work authorization now or in the future for employment in the United States.

Nice To Haves

Strong comfort with developing and delivering sales and marketing messages to multiple audiences, from C-Suite to engineering levels.
Must be excellent in creating high-quality, client facing deliverables in content and presentation.
Proactively identify gaps, develop approaches, recommend based on market research, and launch and iterate quickly to drive impact for the sales team, bringing teams along through the process.
Experience with streamlining a process and delivering clear documentation, tracking, and training where needed.
Ability to use data to justify commercial strategies and measure the impact of marketing activities on the sales pipeline.
Proven track record of managing complex, cross-functional projects with high-stakes dependencies (e.g., Legal, Regulatory, Clinical).
Experience specific to HHS (e.g. FDA, CMS, NIH, CDC) is strongly preferred.

Responsibilities

Become the definitive internal expert on the US Government landscape, including macroeconomic trends, regulatory shifts, and the competitive environment.
Define and refine the "Economic Buyer" and "Technical Influencer" personas.
Deeply understand the "why" and "how" behind the segment’s purchasing decisions to anticipate objections and accelerate the sales cycle.
Clearly land buyer segment needs and establish how Verily’s capabilities and solutions directly solve their business needs.
Create value propositions that span across Verily’s product pillars, positioning our full suite of solutions as a unified answer to segment challenges.
Articulate how Verily’s solutions reduce complexity and speed up the realization of business outcomes for clients.
Develop and maintain the foundational US Government commercial toolkit, including segment-specific playbooks, high-stakes pitch decks, and ROI/TCO calculators.
Tailor this core messaging and content appropriately for all customer pitches and touchpoints.
Identify bottlenecks and develop messaging interventions to progress opportunities through the funnel.
Identify where marketing activities (e.g., demand gen campaigns, webinars, events, CABs, etc.) would effectively and efficiently accelerate the sales motion, and work with the Marketing org to recommend, prioritize, and operationalize these activities.
Identify high-growth sub-segments and white-space opportunities within the vertical.
Influence the product roadmap by translating customer feedback and market gaps into clear commercial requirements.
Build and maintain "scalable sources of truth" using modern AI tools and frameworks to amplify output at scale.
Own the delivery of commercial assets and strategic results from conception to completion, including cross-functional coordination and supplemental market research.