Commercial Marketing Coordinator

Casper Sleep Inc. • Richmond, VA

48d • Hybrid

About The Position

Casper is seeking a Commercial Marketing Coordinator who will own the marketing execution end-to-end for Casper's expanding retail fleet and wholesale partnerships. Reporting directly to the Commercial Marketing Director, the Commercial Marketing Coordinator will be the first point of contact for all retail and wholesale marketing initiatives. This individual will work in a highly cross-functional capacity with the Marketing, Retail, Wholesale, Environments, Creative, Growth, and the Data and Analytics Team. This person will own the day-to-day marketing operations that drive traffic and support revenue objectives for our commercial channels, which includes Casper owned and operated stores and wholesale partners. If you are looking for a highly impactful marketing role that is central to driving Casper's retail and wholesale business, then this is the right role for you. This is a very exciting time to be joining the Casper family as we're experiencing sustained channel growth. Casper (Casper.com) believes everyone should sleep better. The Sleep Company has a full portfolio of obsessively engineered sleep products-including mattresses, pillows, bedding, and furniture-designed in-house by the Company's award-winning R&D team at Casper Labs. In addition to its e-commerce business, Casper has Sleep Shops across North America and its products are available at a growing list of retailers. We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally.

Requirements

• Bachelor's degree
• 2-3 years experience, preferably in retail and/or wholesale marketing for an omnichannel brand
• Strong communication skills and experience partnering cross-functionally and representing brand(s) with external partners
• The ability to develop successful business relationships and work at all levels of the organization
• Ability to navigate both the creative and analytical sides of marketing
• Strong project management skills and able to deliver consistent high quality results on time and within budget
• Ability to manage various projects at once in an ever-changing environment with strong organizational skills and attention to detail
• Strong analytical skills, ability to use data to optimize campaign performance, and passion for continuous improvement
• This role requires working onsite at our Richmond, VA office as a hybrid employee.

Responsibilities

• Lead the execution of marketing plans, promotions, advertising, and marketing communication strategies to drive store traffic for both Casper owned retail stores and wholesale partners
• Implement the go-to-market plan for existing retail doors and new store openings that build awareness, drive traffic, and sustain growth over time
• Assist with communication of national and local marketing initiatives with retail field teams via creation and deployment of quarterly marketing support decks and other relevant presentations
• Partner with our Wholesale Team to support the successful expansion and maintenance of our wholesale channels with impactful launches and ongoing support
• Act as liaison and the first point of contact for anything marketing related across Casper's entire portfolio of wholesale accounts
• Manage in-store point of purchase collateral for evergreen campaigns and promotions across partners, from creative development to vendor production and deployment
• Manage ongoing audit of creative campaigns and brand pages on wholesale partner sites
• Own the creative brief process for retail and wholesale asset creation and maintain the marketing calendar for both retail and wholesale
• Work with the Brand Marketing & Creative teams to ensure the message we deliver at every touchpoint meets our brand standards and guidelines, are aligned with priorities, and are strong enough to drive traffic and customer engagement
• Identify opportunities to translate brand position work into account specific brand standards
• Maintain our digital asset management tool for third party use

Benefits

• Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles)...
• Paid Time Off. We believe in the power of rest so take the time you need to recharge.
• Dream-worthy gifted products after tenure milestones!
• Employee Discount to use on whatever you like (with a few exceptions) and product discounts for friends and family!
• … and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Furniture and Related Product Manufacturing
• Number of Employees: 251-500 employees