Commercial Enterprise Marketing Lead

Booz Allen Hamilton•Washington, DC

10d•Hybrid

About The Position

Commercial Enterprise Marketing Lead The Opportunity: Build a high-impact marketing engine that drives enterprise pipeline, strengthens market positioning, and accelerates the commercialization of advanced cybersecurity and AI-enabled offerings. Define differentiated messaging for enterprise and regulated markets, align marketing investments with business objectives, and leverage AI-driven strategies to optimize targeting, campaign efficiency, and measurable revenue impact. Integrate AI into marketing operations, driving precision, velocity, and scalability while partnering with cross-functional teams to develop pricing, go-to-market strategies, and product commercialization tactics. Act as a data-driven, outcome-focused leader with technical credibility in both cybersecurity and AI, capable of influencing senior executives, engaging CISOs and boards, and aligning cross-functional teams around shared growth objectives.

Requirements

12+ years of experience with B2B enterprise marketing, including sectors such as cybersecurity, SaaS, or hybrid service-product business models
Experience owning marketing-driven revenue targets and tracking pipeline performance against Customer Acquisition Cost (CAC) and margin objectives
Experience successfully commercializing technical innovations and driving product-based revenue
Experience implementing AI-powered personalization, Account-Based Marketing (ABM), and predictive analytics to optimize targeting, win rates, and campaign impact, including building and managing performance dashboards to track metrics such as attribution, bookings, and pipeline growth
Experience modernizing marketing technology stacks, including selecting and deploying AI-enabled automation tools to improve campaign efficiency and scalability
Experience working in matrixed organizations and facilitating collaboration between marketing, sales, product, and engineering teams to align shared growth objectives
Ability to partner with Product and Strategy teams to develop go-to-market strategies, pricing models, and product packaging for technology-driven solutions
Ability to drive pipeline for multi-stakeholder enterprise sales cycles, including for complex offerings requiring both technical and policy buy-in
Ability to influence senior executives and cross-functional leaders
Bachelor’s degree