Social Media Marketing & Google VLAs for Automotive Dealers

Work Truck Solutions • Chico, CA

10d • $52,000 - $70,000 • Remote

About The Position

Work Truck Solutions is seeking a talented and creative Commercial Dealer Marketing Specialist to join our Professional Services team. In this role, you'll be responsible for developing and executing paid social media marketing campaigns and Google Vehicle Listing Ads for our commercial vehicle dealer base. You'll play a key role in ensuring our customers get the best possible return on investment (ROI) from our add-on marketing services.

Work Truck Solutions' culture combines strong leadership, collaboration, and fun, with incredible growth opportunities for our employees in a fast-paced work environment providing employee engagement, recognition, and development. Our software company is committed to innovation in the rapidly changing commercial vehicle market space. Our vision and culture allow employees to be recognized as thought leaders and thrive in their careers.

In addition to the job responsibilities and requirements, the following are essential to be a successful member of our team:

Curiosity: you seek knowledge, ask questions, and look for answers; you’re proactive and engaged

Perseverance: you hit a delay; you know this is your moment to figure things out and to shine

Innovation: you want to make things better, solve the puzzle, create something new

Flexibility: there’s a new opportunity; you’re ready to flip the script, grow and adapt

Requirements

• Experience in paid social media marketing is required
• Proven ability to create engaging and effective social media content
• Strong analytical skills with the ability to interpret and apply data insights
• Excellent communication and writing skills
• This is a customer-facing position that requires the ability to communicate effectively and professionally in online meetings.

Nice To Haves

• Experience in Google VLAs is strongly preferred
• Experience either working at or directly with automotive dealerships is strongly preferred

Responsibilities

• Successfully onboard dealerships onto Facebook Ads from beginning to end, including, but not limited to, ad account creation, Facebook page linking, audience research, billing, and campaign creation and scheduling
• Successfully onboard dealerships to run Google Vehicle Listing Ads
• Organize and build well-structured campaigns, ad sets, and ads monthly
• Proactively communicate with customers via email and on the phone/in video meetings to determine needs (i.e., budget, timelines, vehicles/body types to advertise, copy, etc.), understand their target audience and marketing goals
• Must be able to both listen to customer needs/concerns and make recommendations
• Conduct in-depth analysis of social media and email marketing campaign performance using relevant metrics and analytics tools to determine effectiveness, record qualitative and quantitative data of each campaign, and create plans of action for campaign revisions
• Perform regular reviews with customers to report results and identify opportunities for improvement
• Identify opportunities to improve campaign effectiveness and recommend data-driven strategies for optimization
• Stay up-to-date on the latest digital marketing trends and best practices

Benefits

• Work on meaningful projects that shape the future of the commercial vehicle industry.
• Competitive salary.
• Fully remote Monday-Friday work week.
• Comprehensive medical, dental, and 401k benefits, with complimentary life insurance.
• Paid Time Off (PTO) and holidays.
• Flexible scheduling, subject to manager’s approval.
• Opportunity to work with a supportive and innovative team.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed