Commercial Campaign Manager

HP•Houston, TX

6d•$105,050 - $161,800

About The Position

Commercial Campaign Manager Description - Job Summary The Digital Program Lead ensures digital campaigns are data-driven, optimized and effectively capitalize on a “One HP” GTM. This is an ideal role for someone looking to develop commercial expertise w/ focus on digital marketing execution, campaign orchestration, alliance & campaign strategies. Responsibilities Translates marketing strategies into marketing plans and develops marketing plan budgets. Develop media briefs and channel plans in collaboration with commercial campaign strategists across SMB, Enterprise, Public Sector, and Channel. Manage cross-BU campaign calendars to prevent overlap and maximize synergy. Leverages market insights and category product or solution roadmaps to develop customer segmentation and audience strategies. Partner with Growth Marketing to ensure consistent segment definitions and cross-platform governance; maintain rolling optimization plan. Participates in defining goals and key performance indicators to measure the success and business impact of the marketing plans. Monitor live campaign performance across paid, owned, and partner channels. Increase activation efficiency across search and digital media strategies, aligning keywords, targeting, and creative with campaign objectives. Exercises a high level of digital marketing transformation knowledge to advance position in new digital capabilities and touchpoints. Translate insights from the Growth team into rapid in-market optimizations (budget shifts, creative refreshes, etc.) Own campaign orchestration oversight — ensuring every campaign has accurate audience segments, tracking, and consistent activation across platforms ( including 6Sense ) Report weekly on campaign performance, pacing, and spend utilization. Partner w/ MOPs & Media teams to ensure tracking accuracy and data integrity.

Requirements

Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
Analytics
Business Development
Business Marketing
Business To Business
Customer Relationship Management
Data Analysis
Demand Generation
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Communications
Marketing Management
Marketing Strategies
Product Marketing
Project Management
Salesforce
Social Media
Thought Leadership
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity

Nice To Haves

Responsibilities

Translates marketing strategies into marketing plans and develops marketing plan budgets.
Develop media briefs and channel plans in collaboration with commercial campaign strategists across SMB, Enterprise, Public Sector, and Channel.
Manage cross-BU campaign calendars to prevent overlap and maximize synergy.
Leverages market insights and category product or solution roadmaps to develop customer segmentation and audience strategies.
Partner with Growth Marketing to ensure consistent segment definitions and cross-platform governance; maintain rolling optimization plan.
Participates in defining goals and key performance indicators to measure the success and business impact of the marketing plans.
Monitor live campaign performance across paid, owned, and partner channels.
Increase activation efficiency across search and digital media strategies, aligning keywords, targeting, and creative with campaign objectives.
Exercises a high level of digital marketing transformation knowledge to advance position in new digital capabilities and touchpoints.
Translate insights from the Growth team into rapid in-market optimizations (budget shifts, creative refreshes, etc.)
Own campaign orchestration oversight — ensuring every campaign has accurate audience segments, tracking, and consistent activation across platforms ( including 6Sense )
Report weekly on campaign performance, pacing, and spend utilization.
Partner w/ MOPs & Media teams to ensure tracking accuracy and data integrity.