Commerce Activation Strategist

Publicis Groupe • Springdale, AR

161d • $66,785 - $83,505

About The Position

The ideal candidate will be tasked with developing and implementing strategies that foster growth and generate revenue for our client's businesses. This role will need a solid grasp of digital media, consumer behavior, market trends, and data analysis to inform decision-making and achieve results. Partner with Account, Project Management, and Creative to develop strategies for better sales and media performance. The Commerce Activation Strategist will also provide strategic counsel and POVs on commerce and media activation, budgets, and innovation to our clients and the agency.

Requirements

• Bachelor's degree or equivalent experience is required.
• 3-5 years of experience.
• Strong understanding of e-commerce and digital and social marketing strategies.
• Experience analyzing data and making data-driven decisions.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a cross-functional environment.
• Proven track record of developing and executing successful digital media campaigns.
• Strong analytical, strategic, and problem-solving skills.

Responsibilities

• Develop and implement commerce activation strategies that boost growth and revenue for our client's business.
• Conduct market research to identify new opportunities and stay current on market trends.
• Analyze consumer behavior and purchasing patterns to inform decision-making in conjunction with shopper strategist.
• Effectively communicate strategies to clients and internal teams from planning to execution and reporting.
• Develop and execute digital media campaigns to drive sales and increase customer engagement.
• Collaborate with cross-functional teams to ensure the successful implementation of commerce strategies.
• Analyze data and KPIs to measure the effectiveness of campaigns and make data-driven decisions.
• Identify opportunities to improve the customer experience and work to implement changes.
• Stay up to date with emerging trends and technologies in the commerce industry.
• Create reports and presentations to communicate results and recommendations to clients.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for adoption, surrogacy and fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
• Tuition Assistance.
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days.
• Matching Gifts programs.
• Flexible working arrangements.
• 'Work Your World' Program encouraging employees to work from anywhere.

What This Job Offers

• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree