Comm Sr Creative Copywriter

About the position

The Senior Creative Copywriter is a key member of the Corporate Communications team with overall responsibility for strategizing and developing content for global and regional marketing communications programs. The ideal candidate is a highly talented copywriter who knows how to tell a brand story through compelling concepts and great copy that attracts and engages. The Senior Creative Copywriter is collaborative, highly communicative and able to build strong relationships with stakeholders. The ideal candidate is comfortable partnering directly with clients, has a strong understanding of the healthcare industry, and can stay on brand while writing for different audiences and channels.

Responsibilities

• Ideate concepts in response to creative briefs across multiple media and throughout campaigns with a 360-degree outlook across tactics.
• Ensure brand consistency in concept, content and tone across all touchpoints to protect and build on our brand DNA.
• Work closely with the Marketing team to gain a clear understanding of the marketing need and help lead the creative development of the identified marketing materials.
• Collaborate closely with the Corporate Marketing team to help identify tools and tactics to promote the business and develop consistent messaging of product lines, business areas and customer segments.
• Think and work strategically, always laddering up to the overarching strategy.
• Participate actively in and help lead brainstorming sessions to identify creative concepts and strategies.
• Present work with clarity and confidence.
• Serve as back-up to the Content and QC Manager as needed.
• Drive best-in-class marketing practices and center of excellence within the Corporate Marketing & Communications team and influence organizational thinking on marketing excellence.

Requirements

• Bachelor's degree in Journalism, Communications, Marketing, or Business or equivalent of education and experience sufficient to successfully perform the essential functions of the job may be considered.
• 10 years minimum experience in writing, creative development, marketing and corporate communications with at least 5 years in a corporate environment.
• Creative development in a global organization is required.
• Creative development in healthcare is required. Experience writing for topics including cell and gene therapy, blood centers, cell collections, hematology/oncology a plus.
• Proven track record of developing impactful content with a deep understanding of the ways copy helps us achieve our marketing goals.
• Ability to self-start initiatives and develop future thinking.
• Ability to work independently and autonomously to deliver on goals.
• Strong organizational skills and results-oriented with the ability to prioritize and see the big picture.
• Demonstrated leadership ability.
• Analytical thinking skills and the ability to solve problems.
• Ability to assess customer needs and market trends within the context of product and business capabilities and the ability to translate this assessment into compelling creative.
• Effective team building and interpersonal skills.
• Strong listening skills.
• Demonstrated ability to communicate effectively both verbally and in writing.

Benefits

• Multiple group medical, dental and vision plans
• Robust wellness program
• Life insurance and disability coverages
• Variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance
• 401(k) plan with a matching contribution
• Vacation and sick time programs