College Marketing Representative, Atlanta - The Orchard

Sony Music Global Job Board

About The Position

The Orchard is a leading full-service music distribution company operating in 48 markets worldwide and servicing top global independent artists and labels. With cutting-edge operations and an unparalleled global team, The Orchard partners with clients to provide full scale solutions across a variety of verticals. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators to grow and evolve in the dynamic, global industry. The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity. As a paid part‑time employee of The Orchard, you’ll serve as a key advocate for the artists we distribute. Each month, you’ll promote 10–20 artists through a mix of digital and in‑person marketing across your campus and college town. You’ll be a tastemaker in your community, collaborating with student organizations, local businesses, record stores, DJs, promoters, and more to build meaningful visibility for new releases and touring artists across a wide range of genres. In this role, you’ll lead listening events, organize campus activations, and create social media content that directly supports our artists. You’ll gain hands-on experience in music marketing while staying ahead of the curve on emerging talent and new music, all while shaping how students in your market discover and engage with The Orchard’s roster.

Requirements

You are an Undergraduate Student currently enrolled in a 4 year university in Atlanta with a minimum of 2 years left prior to graduation
You are able to manage your own hours and be accountable for the work assigned to you
You have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing
You have an understanding of social media marketing, you stay current on trends, and you have an active presence creating content on TikTok, Instagram, X, and YouTube
You have availability of 20 hours per week
You’re well-written, well-spoken, a team player, and an excellent communicator
You have transportation methods and live within 30 minutes of Atlanta
You have a flexible schedule for team conference calls and tour coverage

Responsibilities

Organically create awareness of The Orchard’s artists by cultivating authentic relationships with key campus and local influencers including college radio, student organizations, newspapers, and community media to unlock opportunities for reviews, radio plays, interviews, and standout exposure.
Maintain a local social media presence that promotes the artists you’ll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard’s artists
Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist
Research & attend local and campus events that will best facilitate the promotion of our artists
Attend our artists' shows to hand out promotional tools and get feedback from fans
Submit a detailed report on your marketing successes and initiatives for each campaign you run

Benefits

You will gain real world music industry experience that will be a great addition to your resume
You have the opportunity to express your creativity through your locally run social channels, in our team brainstorms, and in your concert/album reviews
You’ll have access to inside information that will improve your marketing outreach
You’ll receive free ticket(s) into our artists’ shows & possible meet and greet passes
You’ll build valuable relationships within your local music industry
You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA), a group created by our employees tasked with developing and implementing innovative solutions to advance a globally-shared goal of ensuring fair and inclusive spaces for all
An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
Investment in your professional growth and development enabling you to thrive in our vibrant community.
The space to accelerate progress, positively disrupt, and create what happens next
Time off for a winter recess