College Marketing Representative - Atlanta

Sony Music • Atlanta, GA

227d

About The Position

As a 6 month paid part-time employee of The Orchard, you'll be an advocate for artists that The Orchard distributes. You'll promote 3-6 artists per month, as well as one-off promotions as they arise, in your college town and on campus by implementing digital and in-person marketing strategies. You'll be a tastemaker in your market by working with local businesses, record stores, DJs, promoters, campus organizations, etc. You'll be in charge of hosting listening events, organizing campus activations, and creating digital content for social media that directly supports The Orchard's artists. Your focus will be on new releases and tour support for artists covering a wide range of genres. You'll gain first hand music industry experience and be on the forefront of upcoming artists and new music.

Requirements

• Undergraduate Student currently enrolled in a 4 year university in Atlanta with a minimum of 2 years left prior to graduation
• Ability to manage your own hours and be accountable for the work assigned to you
• Passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing
• Understanding of social media marketing, staying current on trends, and having an active presence creating content on TikTok, Instagram, Twitter, Facebook
• Availability of 20 hours per week
• Well-written, well-spoken, a team player, and an excellent communicator
• Transportation methods and live within 30 minutes of Atlanta
• Flexible schedule for team conference calls and tour coverage

Responsibilities

• Organically create awareness of The Orchard's artists by liaising with and building relationships with influencers in your markets such as: your college radio station, DJs, student organizations, college newspaper and local sites to exploit all opportunities for exposure such as reviews, radio plays, and interviews
• Maintain a local social media presence that promotes the artists you'll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard's artists
• Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
• Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist
• Research & attend local and campus events that will best facilitate the promotion of our artists
• Attend our artists' shows to hand out promotional tools and get feedback from fans
• Submit a detailed report on your marketing successes and initiatives for each campaign you run

Benefits

• Gain real world music industry experience that will be a great addition to your resume
• Opportunity to express creativity through locally run social channels, in team brainstorms, and in concert/album reviews
• Access to inside information that will improve marketing outreach
• Receive free ticket(s) into our artists' shows & possible meet and greet passes
• Build valuable relationships within the local music industry

What This Job Offers

• Job Type: Part-time
• Career Level: Intern
• Industry: Motion Picture and Sound Recording Industries
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees