College Associate, Integrated Marketing

Live Nation Worldwide•New York, NY

About The Position

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com . Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on! The College Associate Program is a full-time, immersive experience designed to deliver real-world learning, collaboration, and a whole lot of career-building momentum. Live Nation’s Media & Sponsorship Division is seeking an Integrated Marketing College Associate. Live Nation Media & Sponsorship division sells and manages the company’s expansive breadth of brand partnerships. It is an exciting, fast-paced team that collaborates with all facets of Live Nation’s business including venues, festivals, ticketing, artists, content, media (digital, social, mobile), promotions, and concert production. The Integrated Marketing team builds strategic and creative brand partnerships to achieve our clients’ core objectives, through the power of live music. From driving brand awareness through a Live Nation venue partnership to incentivizing purchase through custom live music promotions and prizing, we are the team that works closely with the Regional Sales team to understand what clients need and come up with thoughtful ways to integrate them into the Live Nation’s ecosystem of venues and festivals. We are a team of self-motivated, thoughtful, and business-minded strategic marketers who work across a range of brand categories and closely with all departments of the Media and Sponsorship division. We are looking for a College Associate who is excited to jump in to assist the team with ideation, problem solving, background research, and more.

Requirements

Must be a current student enrolled in a Bachelor's/Master's program at an accredited college or university or a recent graduate
Superior project management skills including managing multiple projects simultaneously
Excellent communication skills (written, verbal, and presentation) and attention to detail
A proactive, collaborative, and organized working style
Proven ability to work calmly and efficiently under pressure
Has a design eye; can organize program elements in a clear and aesthetic manner
Proficient in Microsoft Office programs (PowerPoint, Word, & Excel), ability with Apple Keynote, Photoshop and YouGov are a bonus
Deep curiosity about emerging marketing trends and ability to integrate into brand programs
Strong passion for brand music partnerships, including knowledge of current artists, festivals, general music culture, and industry trends
Creative writing background or interest in strategic storytelling
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa

Responsibilities

Assist in presentation creation including, but not limited to: image sourcing, data pulling, copy editing, design, etc.
Organize and update the storage of sales materials, images, and information to make the proposal development process more efficient
Collaborate with internal teams (digital, creative, strategy, sales) to develop well-rounded programs
Support with pulling 3rd party research and analyzing data to apply to existing client work and new pitches
Be a cultural researcher, keeping the team up to speed on all things music, marketing, innovation, and experience
Contribute to the creative process by attending brainstorming sessions

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