College Associate, Business Development - Promoted Ads

LIVE NATION ENTERTAINMENT INC•New York, NY

69d

About The Position

Promoted Ads is a new advertising channel that empowers event marketers to leverage Ticketmaster's platform. It is the first retail media network for the live entertainment space p. Promoted Ads helps partners maximize return on ad spend (ROAS), boost ticket sales, and build brand awareness for live events. In this role, you'll support the business development and analytics teams through account management, sales, research, and marketing. The goal is to drive the adoption and ongoing usage of Promoted Ads as new features and improvements are introduced.

Requirements

Currently enrolled in a Bachelor's/Master's program at an accredited college/university or a recent graduate.
Great attention to detail and excellent communication skills.
A curious approach towards problem solving from the perspective of event marketers and the challenges they encounter.
Ability to adapt to different contexts depending on the particular client, vertical, or business challenge being addressed
Strong ability to manage and problem-solve within groups of stakeholders with varied priorities.
Proactive and engaging, with a positive attitude toward problem-solving.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa

Nice To Haves

Proficiency with Excel or other data analysis tools preferred

Responsibilities

Quickly develop a deep understanding of Promoted Ads and its position within Ticketmaster Marketing Solutions suite.
Collaborate on marketing initiatives and create support materials to help event marketers adopt the product.
Aid business development in education and pitches to current and prospective clients
Support client and partner demos.
Leverage data analysis skills to extract performance insights from Promoted Ads data and test/troubleshoot dashboards and analytical tools for business development
Work closely with internal teams, including B2B marketing, product, and ad operations, to execute client-facing marketing and communications.

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